Vera Lee Garment Company Adds Two New Leaders

Funeral Industry News September 29, 2010
CDFuneralNews

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Vera Lee Garment Company Adds Two New Leaders

imageVera Lee Garment Company of Ft. Worth, Texas, is pleased to welcome to its? management staff, Andy Lopez, as Director of Sales and Marketing.

A native of Hollywood, Florida and partner in Affinity Casket Company of Texas, Andy brings many years of experience in the death care marketplace. ?I want to continue the 78 year old tradition of exceeding our customer?s daily expectations, said Lopez. This dedication to quality products and customer service has kept Vera Lee the leader in the clothing industry and is a big reason for my joining the company.?

Lopez will be in charge of the sales effort which will include supervision of customer service personnel, trade shows, advertising and sales and marketing strategies.

Jennifer Branton, CEO of Vera Lee stated, ?The addition of Andy Lopez, with his fresh perspective on current market trends, will insure that we remain cognizant of the rapidly changing issues our customers face in meeting the burial clothing needs of today?s families.?

Vera Lee Garment Company which has been serving the funeral industry since 1932 offers a full line of burial dresses, men?s suits and other funeral preparation products. For further information contact Andy Lopez at 800-859-8372 or my email at: alopez@veralee.com. For more information please visit: www.veralee.com.

imageVera Lee Garment Company, CEO, Jennifer Branton, has announced the appointment of funeral service and market development specialist, John Sparacino, to lead the national sales effort for their new funeral service division, Woven Remembrance.com.

?We are extremely fortunate to have a man of John?s caliber joining us to head up our newest division, said Branton. Having pioneered the concept and the huge acceptance of the photo memorialization blanket by the funeral industry, we are confident in his abilities to bring this newest technology to the market.?

Sparacino comes to Vera Lee with over 30 years of experience in bringing new products to the marketplace. Branton also added, ?John has a great service record with hundreds of funeral homes across the country and his addition to our staff solidifies Vera Lee?s commitment to the new throw and blanket market.?

When asked about his joining Vera Lee, Sparacino said ?he was excited about renewing his relationships with his current customers and developing new ones with the introduction of the incredible Phase Transition Technology. Now we can give the families a woven throw that is better sized, offers more brilliant colors and has actual photographic reproduction clarity and quality. It is still machine washable, won?t shrink or fade but has a much softer feel than straight cotton weaving.?

?Moving to Texas is a far reach from the mountains of North Carolina, he continued, but I am grateful for the opportunity to bring this new line of memorial products to today?s forward thinking funeral directors. When they see and feel this product up close they are going to be blown away by the quality.?

Woven Remembrance.com is a wholly owned subsidiary of Vera Lee Garment Company which has been serving the funeral industry since 1932 offering a full line of burial dresses and men?s suits. For further information contact John Sparacino at 800-321-4077 or online at: www.wovenremembrance.com.