Funeral homes have to die in order to win. This model of making decisions for the short term cash play isn’t sustainable. You cannot continue to ignore what the masses (consumer) are doing because you aren’t comfortable with it. Your comfort is being tied to where your money has always come from and what has gotten you by thus far. Guess what? The game has changed and you’re just starting to feel it. Many funeral homes will die on the ‘comfort sword’ before others start to understand that playing the long game is how to win.
The long game: Looking at 15 years ahead, instead of focusing on what worked 5 years ago, is the only way to move forward.
__________________________________________________________________
About Ryan Thogmartin:
Ryan Thogmartin is a death care entrepreneur and the CEO of DISRUPT Media and creator of ConnectingDirectors.com. | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv |
About DISRUPT Media:
Most deathcare companies struggle with Facebook marketing. We provide a process for creating personalized Facebook content that will drive community engagement and measurable leads ensuring growth and profitability.
Learn more about DISRUPT Media: https://www.disruptmedia.co
