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Home Professional Guidance & Resources Leadership & Management

What To Do When The Funeral Home You Work For Won’t Change (Stick In The Mud)

Ryan Thogmartin by Ryan Thogmartin
October 22, 2025
in Leadership & Management, Professional Guidance & Resources
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What should you do if you work for a funeral home who is losing marketshare because the owner is a stick in the mud and won’t change the way the funeral home operates? This is a question we get all the time.

I get pretty direct in this video about my thoughts on how you should react if the funeral home you work just won’t change to address the needs of the consumer. It’s pretty simple – my MO is never to change the unchangeable but speak directly to the believers who see the need and want the help.

Did you miss any of the 24 DISRUPTu! episodes we shared this year? You can watch them here: http://www.youtube.com/c/DisruptmediaCo

Ryan Thogmartin
Ryan Thogmartin

Ryan Thogmartin is deathcare’s most disruptive voice. The guy who turned a historically silent profession into a content-driven, culture-shaping, conversation-dominating landscape. As the CEO of DISRUPT Media, the largest and most creative agency in funeral service, Ryan has spent over a decade helping funeral companies win attention, build brand authority, and grow call volume with bold creative that actually converts. He’s also the founder and publisher of ConnectingDirectors.com, the largest and most influential publication in deathcare, reaching more funeral professionals every month than any other platform in the profession’s history.

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