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Home Professional Guidance & Resources Preneed & Sales

What Separates The Good Sales Reps From The Bad?

Ryan Thogmartin by Ryan Thogmartin
October 22, 2025
in Preneed & Sales, Professional Guidance & Resources
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I have always wondered what funeral directors really want from a sales rep (casket, vault, fluid, ect). What makes some reps better than others? Is it personality? Is it knowledge or is it as simple as just making an appointment with you?

This question and post is inspired by a Facebook status on The Blonde Morticia. The following was posted earlier this week:

Wanna know one of the main factors that separates the reps (casket, vault, fluid, etc.) I use from the reps I don’t use? The reps I use understand that my time is limited and valuable. They call to set up appointments with me, and they would never dream of stopping by unannounced. They understand that just because there is not a funeral going on doesn’t mean I’m not busy.

If you are a rep and you stop in without first making an appointment with me, there is a 99% chance I will never use you. You’ve been warned…

So I wanna know: What separates the good sales reps from the bad? Please share in the comments below.

Ryan Thogmartin
Ryan Thogmartin

Ryan Thogmartin is deathcare’s most disruptive voice. The guy who turned a historically silent profession into a content-driven, culture-shaping, conversation-dominating landscape. As the CEO of DISRUPT Media, the largest and most creative agency in funeral service, Ryan has spent over a decade helping funeral companies win attention, build brand authority, and grow call volume with bold creative that actually converts. He’s also the founder and publisher of ConnectingDirectors.com, the largest and most influential publication in deathcare, reaching more funeral professionals every month than any other platform in the profession’s history.

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