Indianapolis, IN: Joe Weigel, principal at Weigel Strategic Marketing, recently delivered his “Media: Friend or Foe” presentation at the 2018 PLPA College event in Cincinnati, OH. As the close of his seminar, he outlined the steps he used to generate an actual TV interview on the previous day that promoted the pet loss industry and the 2018 PLPA College event.
“In addition to a great presentation, it certainly was an added bonus for Joe to get the interview on the CBS station to promote PLPA and our event”, stated Jodi Clock, co-chair of PLPA. “Joe was also gracious enough to provide attendees with the actual materials he used to contact the media about doing a story on pet loss. These resources can now be put to use by our members to generate publicity in their markets.”
Sheila Gray, morning co-anchor of Good Morning, Cincinnati, interviewed Roberta Knauf, CPLP, of Robs Pets in Hermitage, PA in studio on Wednesday, August 22. The interview touched on the recent trends in pet loss as well as promoting the PLPA College event that started the next morning.
“Having been a former college instructor, I know the importance of providing real world examples to complement ‘classroom’ learning,” stated Weigel. “In addition, providing the attendees with materials and resources to use when they return home is one of the value-added benefits I like to offer any organization that enlists me for a presentation or seminar.”
About Weigel Strategic Marketing: Founded in 2012, Weigel Strategic Marketing is a consulting firm delivering expertise and results across three interrelated marketing disciplines: communications, branding and strategy. To learn more, visit www.weigelstrategicmarketing.webs.com, call (317) 608-8914 or email the company at weigelstrategicmarketing@gmail.com.
About PLPA: The Pet Loss Professionals Alliance is committed to being an educational resource to its members. The organization does this through the creation of programs to profitably meet the changing needs of the pet death care industry and their process partners in the areas of cemeteries, crematories and pet loss facilities, as well as the creation of standards to willfully meet our customers’ expectations. PLPA members, including pet loss suppliers and pet death care operators, are be dedicated to the respectful and dignified treatment of pets entrusted to them.
Photo: Sheila Gray (right), morning co-anchor of Good Morning, Cincinnati, interviews Roberta Knauf, CPLP, of Robs Pets in Hermitage, PA in the WKRC studio on Wednesday, August 22. The interview touched on the recent trends in pet loss as well as promoting the PLPA College event that started the next morning.
