I recently had the opportunity to sit down and have a multi-hour long conversation with Alan Creedy. We talked about the funeral profession, life, church, blogging and even went back and forth about the value of social media (we pretty much agreed on everything but this).
This conversation about social media real began a few years ago when Alan came to visit me shortly after my car accident. It was around that time that I began setting up my social media company (DISRUPT Media Group). Alan and I briefly talked about social media and how it could play a roll in the future of the funeral profession. Alan has always resided more on the side of a sceptic but I know there was part of him that could see the writing on the wall.
This social media debate has gone on between us for almost 24 months. In that time period Alan has begun to use social media channels himself and even started doing a little social media marketing for his “Creedy Commentary” blog and Newsletter, but he still was missing the “light bulb” moment that would really make him a believer.
When Alan recently visited my office he shared with me what he had been doing through social to promote his blog and newsletter and he explained how he really wasn’t getting near the results he though he would.
So we spent sometime talking about what I thought he could do better from a social perspective and I challenged him to give it his full effort and start out by making one small change. I really believed that if Alan made this first small change he would begin seeing better results and would ultimately start seeing the value in what I have been preaching for the past 24 months.
Yesterday afternoon I unexpectedly received a letter from Alan Creedy. This is his response to my challenge:
OK….so what were these great “suggestions”?
This is just the ad: you’ll have to pay to learn the actual tips.
There is a huge leap from advertising for a blog or newsletter to that of a funeral home. A LOT of comments made by folks I know, who are not in the death care industry, range from “gross” to “how tacky” So having said that, I guess it is in the eyes of the reader.
Perhaps Disrupt Media knows a thing or two about Social Media, but they certainly aren’t eager to sell that information or service. I sent a request for information a couple of months ago when I first started reading this blog, and a I sent a second request after reading this post about Alan Creedy’s experience. I have yet to receive a response or even an acknowledgement of my requests.
I am sorry for the confusion Curtis, but the email address that was supplied in the contact form you filled out doesn’t work. We have sent you multiple emails but they keep bouncing and get returned. Please email me: ryan @ disruptmg . com and I will get you the requested information.