Eco-Friendly Model Fills Merchandising Gap in Company’s Product Line
Richmond, IN – Starmark has announced the introduction of the Brentwood ceremonial casket. The Brentwood joins The Arbor™, The Natural™, and The Terra™ green burial and cremation options in the innovative Nature’s Way® product line. The Starmark Nature’s Way line, first launched in 2009, offers environmentally friendly green burial and cremation options for funeral homes and families.
Starmark ceremonial caskets provide an affordable solution for bereaved families to hold modest or full services. The Brentwood casket with its environmental positioning and natural appearance is targeted to appeal to consumers who desire a ceremony or service for their loved ones prior to a green burial or a cremation.
The solid pine Brentwood ceremonial casket offers Starmark’s “Built to Last” construction and features a replaceable head panel, adjustable bed system, gas spring lid support, and J-Channel quick-install interior system. The exterior styling features a natural finish with a water-based clear coat and simple wood handles. The interior of the casket offers a natural cotton fabric-lined head panel to highlight the Nature’s Way “green” appeal.
Paired with the Brentwood, yet compatible with all Starmark ceremonial caskets, the Nature’s Way rental casket insert creates a low-cost and high-eye appeal option for those families seeking either a green burial or cremation. The Nature’s Way rental insert is eco-friendly and designed with natural materials such as unbleached cotton interior fabric, printed reinforced fiberboard construction, wax paper leak-resistant liner, and natural cotton handles.
The combination of the Brentwood ceremonial casket and the Nature’s Way rental casket insert provides funeral homes and families with an environmentally friendly green burial and cremation option. For funeral directors who like a more conventional appearance, any Starmark traditional crepe or velvet interior also can be used with the Brentwood ceremonial casket.“The Brentwood ceremonial casket is the first of its kind and offers built-to-last Starmark features funeral directors trust,” stated Justin Davis, President of Starmark Cremation Products. “When the Brentwood is displayed along with the Nature’s Way Natural and Arbor green burial and cremation options, it offers families a merchandised ‘Good-Better-Best’ product assortment with an environmentally-friendly focus.”
For more information about the complete line of Starmark products for burial and cremation, please visit starmarkcp.com.
About Starmark Cremation Products:
Since 2004, the Starmark brand has provided Sensible Solutions® for bereaved families. Starmark prides itself on providing environmentally conscious, innovative, economical, and high-quality products so that funeral professionals can focus on what matters most: allowing families the opportunity to lay their loved ones to rest in a dignified manner.
