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Home Professional Guidance & Resources Marketing & Social Media

SOFT LEAD? HOT LEAD? WHAT?! | DISRUPTu! 043

CDFuneralNews by CDFuneralNews
October 22, 2025
in Marketing & Social Media, Preneed & Sales
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A few weeks ago we did a Facebook Live webinar and the engagement around this live was fantastic! The webinar cover topics like; who engages with funeral homes on Facebook, content funeral homes should post and how to drive pre-need leads with Facebook ads. During the live we did a Q&A session and we wanted to answer a few of the questions more in-depth.

In this episode Ryan answers:

1. What is a ‘soft lead’, ‘hot lead’ and the difference?
2. How to Facebook pre-need marketing compliment offline at-need marketing?

Download a free 2018 social media content calendar: http://disruptmedia.co/calendar/

Watch our Facebook Live Webinar on-demand: https://www.facebook.com/disruptmg/videos/1938415462866719/

________________________________________________________
About Ryan Thogmartin:

Ryan Thogmartin is a death care entrepreneur and the CEO of DISRUPT Media and creator of ConnectingDirectors.com. | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles

About DISRUPT Media:

Most deathcare companies struggle with Facebook marketing. We provide a process for creating personalized Facebook content that will drive community engagement and measurable leads ensuring growth and profitability.

CDFuneralNews
CDFuneralNews

The Connecting Directors newsroom. Reporting on the people, businesses and ideas shaping funeral service.

All posts by CDFuneralNews

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