Funeral Research Expert Refocuses Company on Funeral Profession
Indianapolis, IN, December 10, 2014 – In an effort to better reflect the scope of its business and vision for the future, Research & Marketing Insight has added Funeral Research and Insight, a research business dedicated to the funeral profession, to its offerings. Rose Milto, who has been president of Research & Marketing Insight since its inception in 1999, will also serve as president of the new enterprise. The change took effect in early December 2014.
Before starting Research & Marketing Insight, Milto served as the Director of Marketing Strategy for the Funeral Services Group of Hillenbrand Industries (consisting of Batesville Casket Company and Forethought Financial Services) and as the Director of Marketing Research for Batesville Casket Company. Before working in funeral service, Milto worked for two of the leading companies in the research industry – Walker Research and Burke Marketing Research.
Funeral Research and Insight will concentrate on delivering creative solutions in a timely and cost-effective manner. The company focuses on conducting quantitative and qualitative studies in a variety of formats that best meets the client’s needs.
“Over the past twenty years, I have developed a real passion for funeral service and for helping the profession,” commented Milto. “This addition conveys our funeral focus and our emphasis on providing companies and organizations in the profession with strategic information to help steer businesses in the ever changing deathcare landscape.”
Over the past two decades, Milto has fielded consumer and funeral director research for a number of funeral product and service companies, large independent and publicly-traded funeral home/cemetery chains, as well as pet death care operations. She has done research and strategy work on many funeral topics including caskets, vaults, cremation products, preneed, the arrangement conference, memorialization cemeteries and pet loss. Her studies have explored casket features, selection room design, family decision making process, cremation product displays, cremation gardens, memorialization jewelry, as well as overall consumer attitudes and trends.
“I’ve worked with Rose at Batesville Casket and hired her for projects while at Wilbert Vault,” remarked Joe Weigel, Owner of Weigel Strategic Marketing. “Rose starts a project only after fully understanding its business purpose. And her recommendations at the conclusion of the project go well beyond the scope of summarizing the research project. Rather, she provides ‘big picture’ marketing and business strategy insights gleaned from the research that really impacts the business.”
To talk about your research needs or discuss a specific project, please contact Milto directly at (317) 865-1413 or email her at rose@funeralresearch.com. You can also visit the company’s website at funeralresearch.com.
