How often to you poll your community to find out exactly what it is that they believe is the most valuable part of a funeral? Chances are you never have.
Most funeral professionals just assume ‘what is most valuable’ because for some reason we feel it is our job to determine what a dignified funeral is.
What if your community has a completely different perception of what parts of a funeral are valuable?
Pray Funeral Home in Charlotte, Michigan took to their very active Facebook Page a few weeks ago and asked their 1,600+ followers ‘What do you feel is the most valuable part of a funeral?’
Some of the comments might surprise you. (click on ‘comments’ below)
https://www.facebook.com/Prayfuneralhome/posts/10150377939864963
What the consumer sees as valuable isn’t always what the funeral director assumes is valuable. It’s time to listen to your customer and focus on the areas that each family sees as valuable.
