In light of President Trump’s March 2025 tariffs on aluminum and steel and other economic concerns, Private Label Caskets has decided to cease operations as of December 31, 2025 after more than 17 years in business.
On October 20, 2025, Private Label customers received a memo explaining the decision. Citing “recent global economic volatility and newly imposed tariffs — especially those impacting imported steel, wood, and caskets,” the memo explains that “these conditions make it increasingly difficult to guarantee affordable, stable pricing and dependable supply.”
The memo, which is also posted to the company’s website, was accompanied by a “tariff free pricing” inventory list. Customers were encouraged to order a “larger supply” of the remaining inventory, adding that they will be supported by the company until this inventory is depleted.
A thoughtful, if difficult, decision
Monday’s memo, coupled with a July 2025 press release by Private Label Caskets, show that this decision was not made lightly or quickly. Although the company stated in July that they were “weathering the tariff rollercoaster after a record-setting 29% growth in 2024,” Private Label representatives were quite transparent in explaining the impact of tariffs over the past eight years.
Carlos Figueroa, of Private Label’s parent company Buchanan Group, stated in the July release that tariffs were first instituted in 2017 and have “multiplied” through the years, reaching up to 135% at one time. Figueroa added that the “big tariff shock hit” the company in May, leading Private Label to add a 30% surcharge to cover tariffs — only the third time in the company’s history that prices were raised.
Even then, Private Label and Buchanan Group owner Bruce W. Buchanan openly explained that he understood the intended goal of tariffs, but hoped that caskets could be exempt.
“I appreciate what the president is trying to accomplish by levying tariffs,” said Buchanan in July. “There are key manufacturing sectors that should come back to the U.S., but I don’t believe that caskets are one of those. Funeral homes already operate at thin margins; we need whatever help we can get with the cost of products.”
Looking forward
Before reaching the conclusion to cease operations, Private Label explored other alternatives, including “nearshoring and U.S. sourcing” according to the memo, but determined that winding down was the “best path” for the company and its customers — and, ultimately, for the families they serve.
The December wind-down may be a case of one door closing, but another opening, as Private Label leaders are actively seeking a “relationship with a domestic manufacturer.”
This spring, multiple media outlets predicted the potential impact of Trump’s tariffs on funeral costs, shortly after the 25% tariff on imported steel and aluminum was announced on March 12.
