Premier Preneed Marketing has announced a strategic partnership with Security National Life Insurance Company. The alliance is designed to assist funeral homes in expanding their preneed programs and supporting local families.
Through the partnership, funeral homes working with Premier will gain access to Security National Life’s preneed offerings. These solutions are paired with Premier’s suite of training, recruiting, marketing, and business development resources, including its Premier 360 Platform for lead management, automated communications, aftercare, and performance reporting.
Executive Commentary
“Successful preneed programs take more than great products,” said Jeff Wright, Vice President of Preneed at Premier Preneed Marketing. “They take strong partnerships, the right technology, and ongoing support. Partnering with Security National Life expands what we can offer funeral homes and creates new opportunities to help them grow.”
“At Security National, we take real pride in the way we serve funeral homes,” said Samuel Ashby, Senior Vice President of Business Development at Security National Life. “Funeral homes deserve a partner who understands their business and is invested in their growth. Premier shares that commitment, and together we can serve even more funeral homes and the families who count on them.”
About Premier Preneed Marketing
Premier Preneed Marketing, an Integrity company, is a national preneed marketing organization. Operating since 1968, Premier provides marketing support, training, recruiting, technology, and business development services to funeral homes and preneed professionals across the United States.
About Security National Life
Founded in 1965, Security National Life Insurance Company provides preneed planning services for families and business solutions for funeral homes. Headquartered in Salt Lake City, Utah, the company operates as a subsidiary of Security National Financial Corporation (NASDAQ: SNFCA).
