INDIANAPOLIS, Ind. (August 31, 2023) – The International Order of the Golden Rule (OGR) welcomed four partner companies: American Crematory Equipment, Homesteaders Life Co., Ring Ring Marketing and Victoriaville & Co. as the association’s newest Endorsed Suppliers in August 2023.
OGR Endorsed Suppliers are members of the wider Supplier Network that undergo an in-depth review process and become endorsed by OGR’s Board of Directors. Endorsed Suppliers are identified by the OGR Endorsed Supplier logo. Endorsed Suppliers seek to position OGR member funeral homes competitively in the marketplace, while enhancing their profitability.
“We are thrilled to see these four businesses join the list of OGR Endorsed Suppliers,” Wendy King, executive director of OGR, said. “Our goal with the Endorsed Supplier program is to provide our members with the best possible products and services to strengthen their businesses. We are excited to see these partnerships contribute to our mission of making independent funeral homes exceptional.”
Founded in 1974, American Crematory Equipment Company is a premier manufacturing, service and repair company. With a philosophy of “Service is Everything,” the Company prides itself on providing customers with the latest technology by offering state-of-the-art operating platforms and innovative design and engineering.
“We consider ourselves more than just equipment providers,” said John Ragget, vice president of American Crematory Equipment. “We are partners in communities all around the world, dedicated to making a difference. Together, we can forge a future where compassion and family remain at the heart of our industry.”
Homesteaders Life Company is a national leader in funeral service funding. Homesteaders provides products and services to promote and support the funding of advance funeral planning and end-of-life expenses for thousands of funeral professionals and the families they serve.
“As a mutual company, we’re dedicated to ensuring the policyholders’ funeral funds and keeping our promises to provide dependable preneed funding,” said Brent Thomas, director of field training and development at Homesteaders. “We’re proud to work alongside funeral professionals to help families experience the value of funeral service and the benefits of planning ahead.”
Ring Ring Marketing offers tailored digital solutions for funeral homes. With an emphasis on their deeply personalized approach to digital marketing, Ring Ring provides tools such as Google Ads, SEO, responsive websites, social media and target display ads for both at-need and pre-need calls.
“Our mission is not just about marketing; it’s about legacy and community,” Welton Hong, founder of Ring Ring Marketing, said. “We are committed to helping funeral homes protect and expand their market share, ensuring they remain steadfast pillars in their communities and the primary choice for families.”
Victoriaville & Co. is a fourth-generation family business which offers a comprehensive product selection for funeral professionals. Their service center provides funeral homes and cemeteries throughout the U.S. with a diverse collection of cremation urns, keepsakes, jewelry, appliques and engraving services.
“We believe that the best way to embrace death is to celebrate the essence of life,” said Dennis Plan, product specialist at Victoriaville. “Our mission is to market an extensive range of funeral products to ensure that grieving families are able to honor the life of their loved one.”
To learn more about all OGR Endorsed Suppliers, visit https://www.ogr.org/supplier-network.
About International Order of the Golden Rule
The International Order of the Golden Rule is an association of independently owned and operated funeral homes dedicated to ethical service to all. It is the organization’s mission to make independent funeral homes exceptional by supporting members to provide “service measured not by gold, but by the Golden Rule.” For more information, visit www.ogr.org.
