NASHVILLE — Throughout the recent decade, Napa has been one of MKJ Marketing’s most popular seminar locations, and the company is excited to return with a new program. Northern California cuisine is popular throughout the U.S. due to its similarity to the Mediterranean diet. Deathcare advertising has adopted digital marketing, which emanates from the same region. The 2023 seminar in Napa will incorporate both as MKJ focuses on marketing to cremation families.
One of the most significant phenomena in funeral service has been large corporations’ success at retaining the call volumes at the firms they acquire. When a consolidator acquired a market leader in the 1980s through the 2010s, many of those families would migrate to other independent firms in the same market over a 3-to-5-year period. That doesn’t happen anymore; instead, the corporations have retooled their facilities to attract cremation families. Succeeding over the next decade will demand independents to follow the same course. This includes crematories and flexible venues for personalization.
“Receptions are also an important profit contributor for many firms, and understanding the reception business will transition your reception service from a loss leader to a profit generator,” said MKJ Consultant Glenn Gould, who will be presenting at the seminar.
MKJ is taking advantage of Napa’s well-known culinary and hospitality expertise for the seminar’s feature session, titled “Growing Your Reception Business,” which will include a special session with a premier executive chef.
Nearby Silicon Valley is also the heart of U.S. technology and the perfect location for a technology seminar. A recent survey reported 98% of funeral homes have a website, but how many of those websites actually create business? One of the keys to success is for firms to manage their own first-party data, a topic which will be presented by Tribute Technology CEO Charlie Cole.
Additional speakers will include MKJ Chief Strategy Officer Courtney Gould Miller and MKJ Founder Marilyn Jones Gould. Their presentations will include the impact of the evolving economy on the deathcare industry marketing and how firms can prepare for uncertain times.
The MKJ Seminar will be held Nov. 13 and 14 at the Grand Reserve at the Meritage Resort. The luxurious resort is close to several airports, including San Francisco and Oakland, and is located just a few miles from downtown Napa. MKJ’s Seminar attendees will receive an unheard-of complimentary upgrade to an 850-square-foot suite included with their discounted group rate.
“This is your chance to connect with world-class contacts within the funeral industry. It’s also a chance for you and your partner to escape to one of the most beautiful and relaxing places on earth before the holiday rush starts. You will thank us for it as you enter the holiday season with a renewed attitude,” said Jones Gould.
For additional information, registration information, and room reservations, call MKJ Marketing at 888-655-1566 or visit the website at this link: https://www.mkjmarketing.com/napa-2023.
