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Home Funeral News Company News & Mergers

Matthews Aurora Funeral Solutions and Homesteaders Life continue partnership

CDFuneralNews by CDFuneralNews
October 22, 2025
in Company News & Mergers, Preneed & Sales
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Pittsburgh, Pennsylvania – Matthews Aurora TM Funeral Solutions (“Matthews Aurora TM”) and Homesteaders Life Company (“Homesteaders”) today announced they have reached an agreement to continue their partnership, launching an expanded version of the Price Protection Plan (“P3”) previously offered by Homesteaders and Aurora Casket Company. Now entering its 18th year, this alliance has provided millions of dollars in value and protection to funeral homes and consumers who believe in the value of advance funeral planning.

 

“We are pleased to be able to launch the new P3 program in partnership with Matthews Aurora TM Funeral Solutions,” stated Steve Lang, CEO of Homesteaders. “We can now offer to an even greater number of funeral home owners the opportunity to protect their business’s profitability and strengthen the value of prearrangement for the families they serve.”

Thomas Pontone, President of Matthews Aurora TM Funeral Solutions echoed Lang’s thoughts. “Matthews Aurora TM is incredibly excited to partner with Homesteaders to offer the new P3 to our customers. The expanded program offers a compelling value proposition to funeral professionals and provides greater peace of mind to families. Thousands of funeral homes across the country have enjoyed the benefits of the Aurora program, and today we can offer the new P3 to many more customers as part of our integration strategy of bringing together the best solutions from both Matthews and Aurora.”

 

Pontone says the new Price Protection Plan is now tiered, offering additional benefits to qualifying firms. It is now available to Matthews Aurora and Homesteaders customers across the United States, except where prohibited.

 

Matthews Aurora TM Funeral Solutions is a leading provider to funeral homes, offering our customers an extensive variety of high quality wood, metal and cremation caskets, urns, stationery and gift items, growth-oriented marketing programs, and exceptional sales and service support. Matthews Aurora TM is part of Matthews Memorialization Group, a premier total solutions partner to the memorialization industry. Matthews Memorialization is committed to helping our customers grow their businesses, and to helping families move from grieving to remembrance. Matthews Aurora TM Funeral Solutions and Matthews Memorialization are part of Matthews International Corporation (NASDAQ GSM: MATW). For more information visit: www.matw.com.

 

Celebrating its 110th year of business in 2016, Homesteaders Life Company is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses. Visit homesteaderslife.com to learn more.

 

CDFuneralNews
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