Co-Founder Offers the Funeral Perspective in “Rise of the CXO” Article
NORTH WALES, PA – Jim Cummings, Vice President and Chief Experience Officer (CXO) at Life Celebration, was recently featured in the spring issue of Compass, the 3D Experience magazine. The magazine is a thought leadership journal that reports on trends and issues in business, R&D, education, society and industry.
The article focuses on how traditional businesses have embraced the “Experience Economy” and used it to differentiate themselves from the competition by appointing a Chief Experience Officer (CXO). Although the trend is strongest among young, web-based companies founded in the Experience-Economy era, CXOs also are being named by a growing number of traditional businesses that seek to engage people with positive, memorable experiences. As these companies embrace the Experience Economy, these new executive champions are responsible for ensuring they deliver great consumer experiences.
“I could take the Life Celebration program into any business and nothing about it would really change,” Cummings said of the funeral-planning service in the article. “In almost any business, your first touch point with your customer is probably the telephone. The experience starts there. When you pick up the phone, are you getting out of your own tornado long enough to actually hear what your customer is saying? Or are you just racing to the end zone to get to your next phone call?”
Life Celebration, Inc. is a growing community of funeral homes throughout the United States that embraces a systematic approach to creating memorable and meaningful funeral experiences for families. More than 100 funeral homes now belong to the Life Celebration community.
“Jim’s contribution to this article is further validation that Life Celebration is on the cutting edge of funeral service today,” stated Gerry Givnish, president of Life Celebration. “And while it’s certainly a great endorsement of our program, we and our community members realize that we still have work to do to ensure we remain relevant to families.”
To learn more about the Life Celebration program, schedule a visit to the Life Celebration campus or simply to get more information about the Life Celebration concept, send an email to jcummings@lifecelebration.com or call 888-887-3782. If you prefer, you can also visit www.lifecelebrationinc.com.
About Life Celebration Inc.: Founded by funeral directors Gerry Givnish and Jim Cummings, Life Celebration is a comprehensive system solution that provides funeral professionals with the capability and processes to stage meaningful funeral experiences for families while creating new revenue streams and growth opportunities for the funeral home. For more information, call 888.887.3782 or visit www.lifecelebrationinc.com.
