Renovated Site Provides Visitors with an Improved Overall Experience
Life Celebration, Inc., a growing community of funeral homes that embraces a systematic approach to creating memorable and meaningful funeral experiences for families, recently redesigned the company’s website. The newly reorganized and revamped site now provides a more dynamic look and feel to visitors.
Highlights of the site upgrade are:
- An image-centric site structure that allows the visuals to tell the Life Celebration story.
- Condensed copy reworked to better fit the new theme and style of the site
- Relevant technological features such as a Google Virtual Tour and a new YouTube channel
- A section which showcases the components of the Life Celebration Memories Collection
- A location map of listing community member firms that also identifies available markets around the country which offer exclusivity for prospective firms.
“Our goal in designing the new website was to provide end users with a virtual glimpse of a Life Celebration experience right at their fingertips,” said Shannon Cummings-Plotkin, design and marketing manager for Life Celebration. “The immersive user experience will give funeral professionals who visit the site a taste of what’s in store at every Life Celebration community home location and provide prospective Life Celebration community members a glimpse of how the Life Celebration brand boldly differentiates them in their market.”
The project began as a basic facelift of the existing site, but the design team soon realized a complete overhaul was in order. The site’s design and construction is a bit unconventional compared to other sites in funeral service, but that was the project’s overall intent.
“We’re relentlessly passionate about the experiences we create; whether it’s the consulting service we provide, the products we create or the websites we design. Throughout the process, we took a page from Google’s innovative strategy page of always creating a fresh customer experience,” said Gerry Givnish, President of Life Celebration. “We believe that this new site provides a portal for every visitor to have a very memorable experience, not just obtain information.”
The new website provides social media integration and direct links to Life Celebration’s Facebook, Twitter, and YouTube pages, where company updates will appear on a regular basis. Additionally, the site was designed for a wide range of browsers and has been optimized for viewing on mobile devices such as smartphones and digital tablets. Over the coming months, new content will continue to roll out on the site as more features are added to increase functionality.
“Our website has always been an important way for us to share information about the resources inherent as a Life Celebration community member,” said Jim Cummings, Vice President and Chief Experience Officer at Life Celebration. “The redesigned website has a new look and improved functionality to ensure an easier and more engaging experience and communicates to prospective firms the value of the Life Celebration concept as a competitive tool. It serves as a compilation that reflects the ongoing creative work of the entire Life Celebration community.”
To schedule a visit to the Life Celebration facility or get more information about becoming an exclusive Life Celebration provider, send an email to jcummings@lifecelebration.com or call 888-887-3782. You can also visit www.lifecelebrationinc.com.
About Life Celebration Inc.: Founded by funeral directors Gerry Givnish and Jim Cummings, Life Celebration is a comprehensive system solution that provides funeral professionals with the capability and processes to stage meaningful funeral experiences for families while creating new revenue streams and growth opportunities for the funeral home. For more information, call 888.887.3782 or visit www.lifecelebrationinc.com.
