Dumb Ways To Die – this video will have you humming the catchy tune all day. Have a great friday y’all!
Ever set fire to your hair? Or, better yet, sell both your kidneys online? Hopefully not — those are really bad ideas.
A PSA by the Melbourne Metro highlights those mishaps, among others, in an animated sing-along.
The video, called “Dumb Ways to Die,” is part of a campaign to help prevent train-related deaths in the state of Victoria, Australia — a region that suffers from an alarmingly high number of train accidents each year. The overall message: be smart, be safe.
The morbidly cheery (or cheerily morbid?) video follows a cast of naive cartoons as they meet their unfortunate demises until, eventually, the whole gang — now dead — lines up and sings the chorus in unison. It’s infectiously catchy.
Take a look for yourself. Is this an effective campaign? What other creative campaigns have used humor to relay a darker, more serious message? Tell us below.
