Innovative preneed marketing firm afpHORIZON has created an exclusive marketing alliance with
top funeral home directory and Internet marketing resource iMortuary.com. The two organizations
are combining forces to change the way funeral homes and consumers interact online. With a focus
on helping funeral homes build an online presence, advancing funeral preneed sales, and leveraging
next-generation tools, this partnership presents a unique strategy for funeral homes in the 21st century.
SEATTLE, WA (March 4, 2011) ? Online funeral home and cemetery directory company
iMortuary.com is teaming up with preneed marketing company afpHORIZON to market a new line of
services for the death care industry. Both companies focus on innovative strategies to expand the
presence of funeral homes?whether it is online or traditional marketing outreach. Together, they will
reach a wider audience and provide funeral homes with more options for growing their businesses.
Funeral homes traditionally fall into two main categories: traditional family-owned establishments
that forge strong ties to the local community, and those owned by large, national corporations. Local,
independent establishments need access to innovative and new programs so they can keep pace with
the trends and changes of the funeral industry?especially when it comes to marketing opportunities
both online and in the preneed funeral planning arena.
The partnership between iMortuary.com and afpHORIZON is designed to provide just that type of
service. With an online audience of over 150,000 consumers per month, iMortuary.com has mastered
the social media market and found a way to engage the online consumer. afpHORIZON, which
currently services hundreds of funeral homes nationwide, offers a depth of marketing expertise
underpinned by key executives? experience as funeral directors, funeral home owners, and insurance
executives.
Together, the two companies will develop and deliver transformational Internet marketing solutions
that meet the needs of their affiliated funeral homes.
?We will be launching a powerful Internet marketing package for funeral homes,? says Minda Brusse,
Principal at iMortuary.com. The proposed package includes featured directory positioning, unlimited
pre-screened online leads, and an SEO (?search engine optimization?) Scorecard & Report, among
other elements. Funeral homes and cemeteries already affiliated with afpHORIZON will be the first to
benefit.
Funeral homes and cemeteries are ready to adopt new technologies. With this new partnership,
a large portion of the industry stands to benefit?especially independent funeral homes and the
customers who rely on them during their time of need.
?iMortuary reaches more consumers each month than almost any other funeral home directory,? adds
Terry Woodall, President of afpHORIZON. ?Our exclusive partnership with iMortuary becomes a big
advantage to funeral homes that work with us.?
About iMortuary.com
iMortuary.com is one of the most visited funeral home and cemetery directories on the Internet
with over 150,000 consumers each month; the company is based in Seattle, WA, and is one of the
forerunners in bringing Internet opportunities and social media to the death care industry. Founded
in 2007, the company is a proud member of the International Cemetery, Cremation and Funeral
Association (ICCFA). The company provides everything from directory information to funeral planning
resources for consumers. Now, through afpHORIZON, funeral homes and cemeteries can partner
with iMortuary.com for enhanced directory listings, online pre-need leads, and social media and SEO
consulting services.
For more information, you can visit their site at http://www.imortuary.com.
About afpHORIZON
afpHORIZON is a fast-growing preneed marketing company servicing funeral homes across the
United States. The company taps into an increasingly popular trend in the funeral industry?funeral
planning in advance?and makes it accessible to funeral homes of all shapes and sizes. afpHorizon is
one of the largest distributors of preneed life insurance products and marketing tools, partnering with
the some of the top insurance companies in the industry. By taking on the task of informing consumers
about their preneed funeral options, afpHORIZON allows funeral homes to expand their services while
focusing on serving families with immediate needs. The company has been helping funeral homes
expand their range and reach new clientele for more than 15 years.
For more information, you can visit them at http://www.afphorizon.com.
