West Des Moines, Iowa — Homesteaders Life Company, a national leader in preneed funeral funding, has announced the release of the seventh edition of Preneed Motivators. This publication provides information about the demographics, behavior and experiences of people who arrange and fund advance funeral plans.
“Having clear, actionable data has never been more important to the funeral profession,” said Danielle Burmeister, Homesteaders VP-Marketing Communications. “As consumer preferences and behaviors become increasingly complex, understanding underlying motivations provides a roadmap for building a successful preneed program and a suite of tools that meet the unique needs of preneed consumers.”
In addition to providing results from a biennial survey of policy owners who prearranged and funded funerals with Homesteaders, this edition of Preneed Motivators includes meaningful insights and additional resources about how to act on the data to help funeral professionals strengthen how they market to and communicate with preneed and at-need families.
“One of many insights we discovered is that more people look online for information prior to prearranging than in the past,” noted Homesteaders Director-Research & Insights Pam Kleese. “This reinforces the importance of having helpful, easy-to-find information available on websites and social channels so funeral professionals can best engage with consumers.”
Preneed Motivators is now available as a free download at homesteaderslife.com/preneed-motivators. Funeral professionals may request a printed copy of the publication by contacting their Homesteaders account executive.
Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Visit homesteaderslife.com to learn more.
