The Funeral and Memorial Information Council (FAMIC) and Springboard Brand & Creative Strategy received a gold award in the 11th Annual Service Industry Advertising Awards (SIAA) competition for the Have the Talk of a LifetimeTM (HTTOAL) campaign. HTTOAL is a national public awareness campaign aimed at motivating families to have conversations about life and what matters most to them.
“We are very honored to receive this recognition,” said Executive Director of FAMIC, Anna Bernfeld. “We are proud of the important work we are doing to remind consumers that their friends and families have unique life stories, and through ‘talks of a lifetime’ they can experience more meaningful memorializations when the time comes.”
SIAA are the only advertising awards to specifically recognize the achievements of the service industry. A national panel of judges evaluated and rated entries in eight groups and twenty-six categories. This year the SIAA received 1,700 entries. The judges awarded 152 Gold Awards, 111 Silver Awards, as well as 82 Bronze Awards. The SIAA presented FAMIC and Springboard with the gold award for their integrated campaign work.
“It is a great honor to receive this award,” said Rob Rosenberg, President of Springboard, “We’re most appreciative of our clients who allow us to dig deep and create advertising that makes an impact.”
About the Funeral and Memorial Information Council (FAMIC)
The Funeral and Memorial Information Council is a membership organization comprising of organizations in nearly all areas of the death care industry. FAMIC is committed to making available to the public direct and open information regarding death care and memorialization from the leading associations of service providers and businesses. For more information about FAMIC, visit famic.org. To learn more about Have the Talk of a LifetimeTM, visit talkofalifetime.org.
About Springboard Brand & Creative Strategy
Established in April 2002, Springboard Brand & Creative Strategy is a brand development and communications company working with clients throughout the life-care industry. Work is focused on helping these organizations best differentiate and communicate their unique brand story to their stakeholders, both inside and outside. For more information, please visit springboardbrand.com.
About Service Industry Advertising Awards (SIAA)
The Service Industry Advertising Awards began in 2003 to recognize the advertising excellence of the service industry. The 11th Annual Service Industry Advertising Awards continues to recognize the advertising excellence from service industry providers. More than 500 advertising agencies and over 1,000 institutions participated in the 11th Annual SIAA Awards.
