I just read a new article by Robin Heppell titled, Best Practices for Funeral Directors to use Facebook – another must-read. It is the sequel to last week’s article: 7 Mistakes Funeral Directors make with Facebook. He lists the Pros and Cons of Facebook Profiles and Fan Pages + gives you the steps to properly take to create your Profile and Funeral Home Page.
When I was young and visiting my Grandparents at the family funeral home – EganFuneralHome.com in Bolton, Ontario – I would spend a lot of time with him walking into town, going to the post office and running other errands. I was always amazed about how many people knew him and that he knew them. His success – just like other past generation Funeral Directors – could be attributed to being a helpful member of community, whether professionally or in other activities. They knew, they liked him, and when they needed his services, they could trust him.
Since life is different nowadays and there are a lot less people in the ?social hubs? than there was 50 years ago, it doesn?t mean that you have to go to the same places that Gramps hung out – he was where the people were. You should apply the same philosophy – Go To Where The People in Your Community Are!
Now, I?m not saying quit all of the groups that you are currently involved with – but you should take some quick inventory on your time invested vs. the exposure and reach that you get.
If you think that I am just pushing this Facebook stuff on you because I am a bit of a techie – you?re wrong. I?m trying to tell you that it is probably one of the biggest networks in your town and you need to be there!
Do you know how many people in your market are on Facebook? Would you be surprised that I could tell you exactly how many to the individual, gender, age? It?s easy to find out – and also you can advertise so directly it would blow you away!
For the full article go to Hepp’s blog to read the article: Best Practices for Funeral Directors to use Facebook
PS: Hepp says that his Grandpa would use Facebook if he was here today, and he included a photo of the two of them (Hepp used to have hair).
Best Practices for Funeral Directors to use Facebook
