Indianapolis – Casket manufacturer Genesis Casket Company is today launching its new website, www.genesiscasket.com. The robust site serves as a powerful brand awareness tool and funeral director resource. It replaces the temporary site posted earlier this fall.
“Genesis is focused on providing funeral directors with caskets that are manufactured of superior quality in our state-of-the-art facility in Indianapolis, delivered with unparallel service, at a price that provides exceptional value. This project is all about aligning our web presence with that focus.” said Joe Weigel, VP of Sales and Marketing.
The site incorporates many website usability 2.0 best practices including a web-friendly design, customer feedback portal and multi-media blog. The site has gone live in connection with the company’s product launch at the National Funeral Director Association convention in Chicago earlier this month.
“The beauty of a website is the ability to continually improve a company’s online presence”, added Weigel. “Our site is a work in progress and we look forward to adding innovative content and functionality in the coming months.”
Genesis Casket is a new entity in funeral service, founded in 2010. It is headquartered in Indianapolis, IN and created in partnership with Gestamp North America, Inc., a global supplier of structural steel components for the automotive industry. Genesis is transforming how metal caskets are manufactured and distributed to funeral homes throughout the US from its state-of-the-art Indianapolis plant.
