Funeral Homes have SPOKEN and Legacy is LISTENING!
Since 1998, Legacy has been announcing deaths to deliver on its mission to ‘announce’ every death that happens in the United States. Historically, that has been done with partnerships with newspapers where Legacy was the software solution used to power the online obituary sections across the country. Fast forward, Legacy has now also been partnering with funeral homes who want to take advantage of the network, the traffic and opportunities that Legacy can offer. While this has worked very well, in instances where there wasn’t a direct relationship, Legacy would publish a ‘death notice’ as another way of simply announcing a death. However, this practice has caused a lot of confusion with funeral homes and consumers at-large.
We are excited to announce that this is no longer happening! Only obits from our direct funeral home and newspaper partners will be published on Legacy.com. NO MORE confusing one-line announcements!
There are some important updates to the mission and how Legacy will publish obits moving forward but before that, here is some background information that you may find helpful.
TRAFFIC – Legacy is the LARGEST website in the United States helping users find obituaries and funeral home related information. With 44 million monthly unique visitors, Legacy has become a destination for users looking to find obituaries and a very important channel in which to market your funeral home brand.
COMMUNITIES – Legacy has thousands of communities where users go to find obituaries and more. In addition, Legacy sends out millions of emails a month to users who have subscribed to receive announcements on new deaths. Participating funeral homes get to be exposed to these communities and the funeral home handling the obituary gets all the promotion and exposure to these subscribers.
What’s next and how does your funeral home take advantage of the traffic on Legacy? Legacy Pro Business offers funeral homes the opportunity to control 100% of their brand and obits on Legacy. Some of the key benefits are:
- Backlinks – 20+ backlinks available to drive traffic to YOUR funeral home website.
- Ecommerce – (flowers & trees) on Legacy now go to the store at YOUR website.
- Guestbooks – Redirected to YOUR funeral home guestbook.
- ObitData – If interested, we can provide monthly competitor call volume.
A lot has changed at Legacy and will continue to for the benefit of the funeral home and the families your serving. Be a part of the continuous change and harness the power of the most visited website for users looking for obituaries and funeral homes.
