Q. When, in an advertisement, would a business say “We’d hate to be your new service provider”? A. When that service provider is a funeral home. If you drive in King County, you’ve probably seen the ads on the back ends of many Metro buses. The picture shows a hand holding a cell phone behind the wheel of a car on a highway. The words read: “Don’t text and drive. We’d hate to be your next service provider.”
The picture shows a hand holding a cell phone behind the wheel of a car on a highway. The words read: “Don’t text and drive. We’d hate to be your next service provider.”
Below that you see the logo for Evergreen Washelli Funeral Homes.
Evergreen Washelli Funeral Home manager Sarah Geiger says in creating the campaign they walked a fine line.
“Before, the advertising we had done was along the lines of honor, love and cherish and remember,” she said.
Geiger says they decided to make a change those ads because, “we just didn’t feel they were catchy.”
And change they did.
First, Geiger says her creative team put together a bus ad showing one of their hearses that read, “Don’t drink and drive. We’d hate to be your designated driver.”
Geiger says that ad sparked a lot of feedback.
“First they said it was eye catching and then because it was a funeral home,” she said.
Once that ad had run its course, the Evergreen Washelli creative team went back to work and this time created the texting ad.
“We had some other clever ideas, but we have to look at that fine line to say is it appropriate,” says Geiger.
The campaign isn’t over though. Geiger says they do have several more ideas that will likely make their way onto the backs of Metro buses in the future.
Source: KomoNews.com
