Funeral Directors Life and Passare have released the Funeral Connections Report, an independent study conducted by Fortitude Research and Marketing. The study surveyed 2,542 families and 794 funeral professionals nationwide, comparing consumer expectations during the planning process with current funeral home offerings to identify six operational gaps and methods to address them.
Consumer Insights and Industry Trends
The report examines several key areas, including pricing clarity, service value, financing, technology adoption, online arrangement options, preneed planning, and workforce readiness.
“We wanted this study to provide funeral professionals with an objective look at where our profession stands with today’s families,” said Drew Seale, Executive Vice President and Chief Marketing Officer at Funeral Directors Life. “Family expectations have fundamentally shifted, and these insights will help professionals bridge the gap and improve their connection with families.”
Practical Steps for Funeral Professionals
The survey data highlights opportunities for funeral firms to update communication channels, resource materials, and arrangement workflows. To assist funeral directors, the report pairs each finding with recommended action items, ranging from zero-cost operational adjustments to long-term strategic investments.
“The data makes it clear that families don’t want less connection with funeral professionals. They want more accessible ways to communicate, research options, and plan,” said Josh McQueen, Vice President of Marketing and Product at Passare. “We’re excited to release this report because it has actionable steps that firms of any size can put into action to bridge the gap with today’s families.”
Report Availability
The full Funeral Connections Report is available as a free digital download. Funeral professionals can access a copy by visiting https://www.fdl.co/the-funeral-connections-report.
About Funeral Directors Life
Funeral Directors Life provides preneed solutions, financial services, and technology offerings to the funeral profession. The company focuses on delivering full-service solutions to help funeral homes improve operational performance and grow profitability. To learn more, visit www.fdl.co.
About Passare
Passare provides cloud-based funeral home management software designed to streamline case administration and facilitate online communication with families. The platform features system integrations, reporting tools, and remote case access. To request a software demonstration, visit www.passare.com/request-a-demo
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