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Home Trends & Innovations Products & Startups

FrontRunner Professional Named NFDA Innovation Award Finalist for the Third Consecutive Year

CDFuneralNews by CDFuneralNews
October 22, 2025
in Products & Startups, Tech & AI
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FrontRunner Professional is proud to again be named an Innovation Award finalist from the National Funeral Directors Association (NFDA) for the third year in a row.

After being named the Innovator of the Year in 2014 for their intuitive Total Business Solution, FrontRunner accelerated their commitment to being the leader in technology solutions for the funeral profession. With more technology providers than ever before, FrontRunner couldn’t be more proud to receive such distinguished recognition in the funeral profession.

“Our first time receiving the Innovation Award was for a product that gives funeral homes a completely integrated, all-encompassing software with one point of data entry to help them run more efficiently, reduce the number of software vendors needed, and eliminate unnecessary expenses and pressure on their bottom line” says Ashley Montroy, President at FrontRunner Professional.

The solution FrontRunner has been nominated for this year is an industry first. MemorialFX Live integrates real time condolence messages and so much more from the deceased’s memorial tribute page right into the DVD presentation, taking integration to a whole new level, saving the funeral director time and sign off on the memorial video, and giving them the best in DVD generation capabilities.

Today, FrontRunner’s innovation continues not only with the recent nomination but also with the new direction of their company.  “The new Exclusive Client Program was built for firms that no longer want to work with a website and technology company that sells everyone, competitors or not, the same product” says Montroy. “Progressive firms need exclusive tools, services, and strategies to give them true differentiation within their communities; not wake up to find the guy up the street has the same thing. This new path continues to position us as the FrontRunner in innovation, no pun intended, and the future for not only us, but our clients is very exciting” adds Montroy.

It is clear that companies like FrontRunner are going to help shape the future of how funeral professionals tackle the real issues facing them and help provide a clear path to the continued success and respect of our great profession.

With over two decades as a licensed funeral director, FrontRunner Founder Kevin Montroy intimately understood the day-to-day challenges of owning and operating a funeral home. This experience, coupled with a keen insightfulness to listen and respond to client’s needs and suggestions, has allowed the company to continue to rise to these accolades.  “We strive to create technology that not only solves a problem for funeral directors, but creates unique experiences for families. We believe that if we create technology that attracts the interest of consumers, inherently it will attract new families to those firms that offer it.” concludes Montroy.

To learn more about FrontRunner, visit www.frontrunner360.com or contact Jules Green at 1-866-748-3625.

To vote for FrontRunner’s MemorialFX Live! feature as the winner of the 2016 NFDA Innovation Award, visit the voting area.

CDFuneralNews
CDFuneralNews

The Connecting Directors newsroom. Reporting on the people, businesses and ideas shaping funeral service.

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Comments 3

  1. Mike Hepburn says:
    10 years ago

    This is becoming a regular occurrence… a company completing a registration form and submitting to NFDA. To only be accepted for what is deemed to be polished and usable software for the Funeral Profession. Instead it is being used as a launching program to release a new program that has no sustained users and filled with issues. Take a look at the software that won this prestigious award in 2014, still to this day Funeral Homes have purchased (or invested, or is it rented) this software only to find out that it isn’t complete and still can’t print a proper contract for the life of the program… Now we see a new entry, a new program that wasn’t even listed on their website a week ago.

    So I have to ask this… Is it shame on this company for taking advantage of a process that should be awarded to a winner that has a product that has been tested, launched and have reviews from REAL users showing that makes it more than just vapourware? Or shame on the committee at NFDA for accepting applications from any company that doesn’t have a real model in operation? Does NFDA test every application’s product when determining a true winner? One that should have every Funeral Home owner looking at and saying “I need that”?

    This post will likely get removed for SPAM, like my other posts, yet it isn’t SPAM its just asking for their to be a true winner with a real product that the Funeral Profession can use and be proud of.

    Cheers,

    Mike (Not hiding my name) Hepburn

    • Len Scarr says:
      10 years ago

      Mike I went with Frontrunner in 2014 and have never ever had them try to sell me anything. I consider them part of my business I get so many compliments in my community on the way my website is laid out and their whole team is second to none. If I ever need support they are always there the whole Frontrunner team that I know Ashley Jules John Amber and Andrew are like family to the Scarr Funeral Home and I highly recommend this company to other funeral homes if you have any questions on their software you can call them or I would be happy to tellyou how they transformed by business 845-357-1137

  2. Eric Johnson says:
    10 years ago

    Mike do you have any experience with frontrunner and their PULSE system? I have used, and am currently forced to use another companies software and I HATE IT! When we were forced to switch away from Frontrunner, it was a sad day here. We now are forced to enter things two, sometimes three times. They are hands down the BEST available on the market right now. I can tell you as the location manager, “I need that”
    I think you should do a little bit more homework before blasting a company like you have.

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