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Home Professional Guidance & Resources Marketing & Social Media

Don't Get Snowballed … Your Social Media Marketing Needs a Strategy

Ryan Thogmartin by Ryan Thogmartin
October 22, 2025
in Marketing & Social Media, Professional Guidance & Resources
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This is probably the most heated I have ever been in a video, but it is all passion. I am tired of funeral homes being told all they need for their social media marketing is custom pages. Social media marketing without a strategy is NOT going to produce the ROI (return on investment) you are looking for. Creating custom Facebook and Twitter pages is important, but that alone is not going to help your funeral home dominate your market place.

Why? Because without a social media marketing strategy your funeral home is just aimlessly posting without any coherent direction. A social media marketing strategy allows you to be cost effective because your strategy will be based off insights and needs of your customers.

Watch this video. It’s Important.

To request more information about creating a social media strategy for your funeral home please visit: http://www.disruptmg.com/funeral (make sure to click the “Contact Us” link at the bottom of the page)

Ryan Thogmartin
Ryan Thogmartin

Ryan Thogmartin is deathcare’s most disruptive voice. The guy who turned a historically silent profession into a content-driven, culture-shaping, conversation-dominating landscape. As the CEO of DISRUPT Media, the largest and most creative agency in funeral service, Ryan has spent over a decade helping funeral companies win attention, build brand authority, and grow call volume with bold creative that actually converts. He’s also the founder and publisher of ConnectingDirectors.com, the largest and most influential publication in deathcare, reaching more funeral professionals every month than any other platform in the profession’s history.

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