WALL, N.J. – Today, more people are getting cremated than buried, and “traditional” doesn’t mean anything when it comes to funeral service.
With that comes challenges – but also opportunities. At the Cremation Innovations Summit, May 5, at the Hilton Baltimore, you’ll discover how to recognize and respond to both. Learn how to:
- Anticipate the needs and wants of families that choose cremation.
- Create memorable experiences with or without a body present.
- Communicate the value of cremation-oriented products and services.
- Improve search engine optimization to outrank competitors.
- Embrace cremation as a profit generator.
“With cremation continuing its upward march, we wanted to bring together some of the profession’s top cremation innovators and consultants to share new ideas that will give attendees some actionable steps to deliver more meaningful experiences with cremation families – and do business with more of them,” said Thomas Parmalee, summit coordinator.
Speakers at the summit include:
Justin Baxley, senior vice president of business development at Foundation Partners Group, will deliver a presentation titled “Sharing Life by Design: A Guide to Relevant Cremation Services.”
Welton Hong, founder of Ring Ring Marketing, will focus on “Outranking the Competition Online.”
Nectar Ramirez, director of customer training at Batesville, will delve into “How to Help Cremation Information Seekers.”
Steve Jones, director of strategic business solutions at Matthews Aurora Funeral Solutions, will focus on “Best Practices in Positioning Cremation Products and Services.”
Brent Taylor, founder of Brentwood Funeral Services, a collection of premier funeral homes with several locations in Tennessee and Mississippi, will share how he’s boosted market share and profits by “Embracing Cremation as a Profit Center.”
The Academy of Professional Funeral Service Practice has approved the summit for 5.25 hours of continuing education, which Maryland, Washington D.C., Delaware, Rhode Island, Connecticut and numerous other states automatically accept. Kates-Boylston Publications, which is hosting the summit, is also seeking CEU approvals from other states that do not automatically recognize Academy approval.
The summit is being sponsored by Implant Recycling, Thacker Caskets and Ring Ring Marketing; other leading death-care suppliers are expected to sign on as sponsors to show their support of cremation education.
Visit www.katesboylston.com/summit to learn more and register, or email Thomas Parmalee at tparmalee@katesboylston.com for more details.
