Zanesville, OH, – Ryan Thogmartin, founder of the funeral service news and information site, Connecting Directors, recently made a significant change to the website. “Originally, site visitors needed to register to obtain wider access to the industry-related news and unique resources within the site, noted Ryan. “That’s all changed. No one needs to be registered anymore to read news, leave feedback comments, or view the job board.
“We’ve effectively flung the doors of Connecting Directors wide open, and invite anyone to step through.”
The effects of making this decision have been dramatic. “Traffic to the site has spiked since we made this change,” shared Ryan. “Since dropping the membership feature, our reader base has grown from 8,000 to over 15,000 funeral professionals – we’ve almost doubled our readership.”
Of course, more traffic means more overall activity on the site. “Advertisers are seeing higher click-through rates, which mean funeral directors have more of an awareness of what products and services are out there to help them increase client satisfaction, and build their businesses.” Naturally, Connecting Directors advertisers are happy with the increased traffic to their websites, resulting in a higher number of orders and online inquiries.
The open-door policy means there are significantly more comments to news stories left by site visitors, which document a higher degree of engagement by Connecting Directors visitors. “But, the most exciting result of the change has been an increase in activity on our job board, and the related resume submission tool,” shared Ryan. “This means more employers are able to find the right person for their position, and prospective employees have a reliable, current means to see what jobs are available to them. That’s a new level of productive connectedness, and I’m really proud of it.”
There’s no reason anymore to be disconnected from what’s new in the field. You can reach out and find what you need quickly at Connecting Directors, including:
- Funeral Industry News
- Funeral Industry Job Openings
- Post Your Resume
- On-Site Store
- Funeral Industry Podcasts
- CDTV – the first industry WebTV show
“No need to register. Just stop on by the site, and see what’s happening in funeral service,” invited Ryan. And, if you’re interested in a members-only social media portal for funeral service professionals, visit CDSocial, the offspring of Connecting Directors.
Originally, Connecting Directors had a networking component built into the site. “The more I thought about it, shared Ryan, “the more I realized there needed to be some separation between the social media side of things and the industry news side. With CDSocial, Connecting Directors is living up to my original vision: an interactive space where funeral service professionals can stay both informed and connected.” If you’re interested in building your online network in the world’s first funeral industry-specific social media site, take a few minutes to register at CDSocial. Once you do, build your profile, and reach out. “People are just waiting to connect with you!”
About Connecting Directors
Launched in October 2007, Connecting Directors is the premier progressive online publication for funeral professionals. With the recent shift to an open door policy, the site continues to move toward becoming the leading online source of funeral industry news and information. The social networking site he later created, CDSocial, is now a thriving global membership base of the most elite and forward-thinking professionals in the industry.
