Funeral profession veteran joins Chptr to strengthen national broadcast memorialization platform
New York, NY — February 26, 2026 — Chptr, the company restoring death notices to local news broadcasts and bringing renewed visibility and dignity to a loved one’s final chapter, today announced the appointment of funeral profession veteran Glenn Gould as President of Funeral Home Services. Gould’s appointment reflects Chptr’s long-term commitment to supporting the funeral service profession through operational excellence, national broadcast partnerships, and dignified storytelling that extends care beyond traditional obituary channels.
Glenn Gould joins Chptr as President of Funeral Home Services, bringing more than 40 years of leadership in the funeral profession. Gould is the founder of MKJ Marketing, established in 1982 and built into one of the most respected strategy and brand development firms serving funeral homes nationwide. Over four decades, MKJ has advised hundreds of funeral home owners on positioning, visibility, and long-term sustainability.
At Chptr, Gould will lead funeral home strategy, professional engagement, and alignment, ensuring the company’s Broadcast, Social, and Video offerings reflect the operational realities of funeral homes and the expectations of the families they serve. His appointment anchors Chptr’s national broadcast platform in deep, lived experience inside the profession.
“This concept serves families beautifully by publicly honoring their loved ones while notifying the community,” said Gould. “For funeral homes, it represents the highest level of brand exposure available, appearing within the local news cycle in a way that highlights how many families choose their firm. It’s not just marketing; it’s community connection.”
“I’ve had the privilege of working with Glenn for many years,” said Lindsay Granson, Chief Operating Officer of Heritage Family. “He’s consistently been ahead of where this profession is going and has helped our firms adapt and grow through real change. We also work with Chptr, and together they’re helping funeral homes better serve families while building more sustainable businesses.”
Beyond visibility, Gould notes that these partnerships foster valuable relationships between funeral homes and their local broadcasters, driving more traffic to both the station’s and the funeral home’s websites.
Restoring a Lost Community Tradition
Rehan Choudhry, Founder and CEO of Chptr, said Gould’s appointment signals the company’s long-term commitment to the funeral profession.
“Glenn represents the very best of funeral service leadership,” Choudhry said. “Funeral directors deserve partners who understand the seriousness of their work. Glenn brings decades of trust, credibility, and strategic insight to ensure our national broadcast platform strengthens funeral homes’ roles in their local communities and honors every life with the dignity it deserves.”
For over a century, local newspapers treated obituaries as news. As print readership declined and online media took over, funeral homes adapted by posting obituaries on their websites. While effective for individual families, these notices rarely reach the broader community.
Chptr bridges that gap by collaborating with major broadcast groups that collectively operate the majority of local television stations across the United States. Under Gould’s leadership within the funeral services division, Chptr is deepening alignment with funeral professionals nationwide to restore death notices to daily newscasts.
For a fraction of the cost of traditional television advertising, funeral homes can now place On-Air Death Notices that include:
● A photo of the deceased
● Name and date of death
● Funeral home name and logo
● Service dates and details
Additionally, each notice is also published on the TV station’s website, placing remembrance within the same trusted news environment where communities gather each day — significantly expanding the obituary’s reach.
About Chptr
Founded in 2020 and headquartered in New York, Chptr is the community storytelling company that helps funeral homes bring modern memorialization to the families they serve. Through its Broadcast, Social, and Video offerings, Chptr transforms photos and memories into video tributes that reach thousands, helping communities gather, show support, and honor every life properly. Chptr partners with funeral homes and media companies across the United States, coordinating directly with families to keep workflows simple for funeral directors. Learn more at www.chptr.com.
