Thunder Bay, Ontario Canada: CG Lab’s Inc. is pleased to announce the launch of their flagship product DNA Memorial’s new website www.dnamemorial.com which is specifically designed for both funeral directors and families. “As funeral professionals, we all are aware that cremation is irreversible, DNA is destroyed by cremation, and after burial, disinterment is costly; both emotionally and financially” says Jeff Harbeson of CG Labs. “The newly designed DNA Memorial website is the initial step of our launch to both funeral homes and consumers filling an important gap that exists in the funeral industry; collecting and banking DNA of the deceased. The importance of collecting and banking personal DNA prior to final disposition is an increasing request from consumers and it’s our obligation at DNA Memorial to provide funeral directors with education, information, services and products to meet those needs.”
With new and exclusive Home Banking and Custom Jewelry offerings, DNA Memorial provides funeral directors a variety of options for DNA collection and banking for the families they are serving. The new products will be showcased at the CANA Convention in Minneapolis this August and the NFDA Convention in October. DNA Memorial has created a CEU “Why DNA is Relevant to the Funeral Industry” and will be offered to funeral directors in the fall of 2014.
DNA Memorial is the only DNA services company which includes on staff funeral industry experts with the experience of funeral home ownership, serving families and understanding the complexity of funeral home operations. “This gives us a very intimate and thorough knowledge of our customers; funeral homes and the families they serve. We are passionate about our field and realize the importance DNA holds for all individuals both now and in the future” says Harbeson.
DNA Memorial has completed their beta test in funeral homes across the US and Canada with funeral directors and families during actual at need arrangement sessions. Families are choosing DNA Memorial for collection, Banking and Custom Jewelry at funeral homes. Everyone in the process wins; the family has their deceased loved ones DNA because the funeral home is providing them the information to make an educated decision. Funeral homes increases revenue per call and reduce future liability. For more information, visit the newly refreshed www.dnamemorial.com
