FTD.COM, Inc. (?FTD?), a subsidiary of United Online, Inc. (Nasdaq: UNTD), has entered into an exclusive agreement with Batesville Casket Company, the leading provider of caskets, cremation products and funeral home websites, to provide customized, co-branded floral websites to licensed funeral homes in the United States and Canada.
?This program represents a unique and innovative opportunity for both FTD and the funeral service industry. FTD will provide a nationwide system for ordering sympathy arrangements to a market that has not always enjoyed a consistent, quality, branded experience,? said Robert Apatoff, President of FTD Group, Inc. ?Thousands of funeral homes and their customers can benefit from easy, online access to a full range of beautiful arrangements designed and delivered by FTD?s nationwide network of artisan florists, and supported by its quality customer service.?
The new program is available exclusively to funeral homes that utilize Batesville?s WebLink? websites. Participating funeral homes will receive a co-branded floral website, custom-designed and hosted by FTD, which prominently displays the funeral home?s name and brand. Consumers can easily access the new floral website to place orders through a link on the existing funeral home website. Tailored for the funeral industry, visitors can choose from a first-class assortment of FTD sympathy and funeral arrangements and gifts including flowers, plants, sprays, wreaths, gourmet foods, and gift baskets. Orders can be placed either online or by calling (877) 212-3610.
?FTD is the most recognized national floral brand with an expansive network of member florists and significant expertise serving consumers, both online and offline. This combination of brand recognition, expertise and broad network membership, coupled with Batesville?s experience in funeral service, creates a compelling offering that is unsurpassed in quality and convenience,? said Troy Brake, VP and General Manager of Batesville Interactive.
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