Batesville, Ind – October 27, 2025 – Batesville, a leading provider of funeral products, technology, and business solutions for over 125 years, is introducing the Remembrance Store™, a co-branded turnkey e-commerce storefront designed to generate incremental revenue streams for funeral homes, at the 2025 NFDA International Convention & Expo in Chicago (October 27-29).
Families are increasingly turning to outside providers and often shopping online for urns, remembrance jewelry, keepsakes, and other memorial products, leaving funeral homes vulnerable to both lost revenue and relationships. According to a recent study*:
• 58% of pre-need and 64% of at-need families researched funeral products such as urns and jewelry online, highlighting a need for shoppable digital resources consumers can access prior to contacting the funeral home.
• 30% of families buy urns before contacting a funeral home.
• 38% of pre-need and 37% of at-need consumers purchased remembrance products through Amazon.
• 32% of pre-need and 36% of at-need families consider shopping online to be a more ideal place to purchase memorialization products vs. only 20% at funeral homes.
The Remembrance Store™ gives families who prefer to shop online convenience of purchasing through their trusted funeral home, extending sales opportunities beyond the traditional arrangement conference. Batesville manages everything from setup, maintenance, fulfillment, and customer support, providing funeral homes with an e-commerce solution that drives incremental revenue without added overhead. This customized, co-branded storefront can be up and running in just a few weeks, giving families the flexibility to shop where and when they want, while keeping those sales tied to the funeral home.
Instead of losing revenue and visibility to third-party vendors, funeral homes can strengthen relationships and reinforce their role as a trusted guide before, during, and well beyond the service, creating meaningful touchpoints for months and years to come. From anniversaries and holidays to special memorialization events, families can return to the funeral home’s online store to find thoughtful products that honor their loved ones.
“Families today expect the flexibility to plan, personalize, and purchase on their own terms, whether online or in person,’ said Jenn Parvin, Chief Marketing Officer at Batesville. “The Remembrance Store™ helps funeral homes meet those expectations while keeping their brand at the center of a family’s journey. It’s about staying connected and ensuring every opportunity to honor a loved one continues to flow through the funeral home at the family’s convenience.”
With The Remembrance Store™, funeral homes earn a commission on every sale while ensuring the families they serve have access to high-quality products from a trusted source. Best of all, it comes with no additional workload for staff.
Experience the Remembrance Store™ at NFDA Booth #815
Attendees at the NFDA 2025 International Convention & Expo in Chicago can visit Batesville at booth #815 to explore the future of funeral service firsthand. The Batesville team will offer live, guided demonstrations of the Remembrance Store™, from both the funeral home and the family perspective.
Batesville experts will be on-site to discuss implementation and will be actively setting up storefronts on-site. In addition, the first 100 customers to sign up to participate in the Remembrance Store program will receive a Family Choices® LifeSymbols® medallion with a unique QR code linking to your store.
*Batesville Consumer Journey Market Research Study, conducted by Burke, Inc., (2024)
ABOUT BATESVILLE SERVICES, LLC
Batesville (www.Batesville.com) is a recognized leader in the deathcare industry in North America, offering a comprehensive portfolio of burial and cremation products, innovative technology solutions and an unparalleled array of personalization and memorialization offerings. For more than a century, Batesville has supported deathcare professionals in helping families honor the lives of those they love.® A history of manufacturing excellence, product innovation, superior customer service, and reliable delivery helped Batesville become – and remain – a market leader.
