Social Media and the Customer
Social media expert Gary Vaynerchuk says this about social media and the consumer: “To have the cost of entry be zero and to make excuses for why...
Here is Your Chance to Be Heard…Please Read
The mission of ConnectingDirectors.com has been, and will continue to be, to push the envelope of innovation in the funeral profession. We have strived to publish and create...
New Reality Show to Feature People Dancing On Graves…Disrespectful?
CBS announced last week a new reality show "DANCING ON THE STARS" that will take place live in the Hollywood Forever Cemetery. I first thought it was a hoax...
Geezers are Techie and Love Tablets
A recent article published last week by ReadWriteWeb.com reinforces the importance of your funeral home website needing to be mobile friendly. If your website doesn't play well with mobile browsers...
No One Wants to Talk about Death and Funerals…Bulls**t!
It’s true; death has always been a taboo topic. I remember 8 years ago when I first started working in the funeral profession I would bring up the...
Strategy, It’s Your Foundation
Article by Ryan Thogmartin, Owner, DISRUPT Media Group and Connecting Directors LLC. We have all heard the expression “...bringing a knife to a gun fight.” Well that expression applies when...
CYA: 6 Things You Need To Know About Online Copyright
There has been a large amount of conversation lately around the topic of copyrights. For example: Who owns the copyright for obituaries? Our good friends Robin Heppell and Poul...
Should I Just Pull The Plug On This Site?
A few months ago I posted a reply I made to a blogger who wrote an article titled, "When Social Media is Not Right for You" and used the funeral...
Helping Families Say Thank You While Generating Leads
Funeral professionals are the ultimate "caring" professionals. Many funeral professionals have even agreed that they are better at "caring" then they are at "business" (disclaimer: I am not...