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Home Funeral News Company News & Mergers

Anthem Partners Announces Alliance with Treasured Memories® and FDLIC

CDFuneralNews by CDFuneralNews
July 29, 2025
in Company News & Mergers, Funeral News
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October 15, 2024 – Anthem Partners, a leading operator of funeral homes and cemeteries throughout North America, is excited to announce its recently developed strategic partnership with Treasured Memories® and Funeral Director Life Insurance Company (FDLIC).  This relationship provides Anthem Partners’ locations in the eastern United States with the critical resources and extensive support to substantially expand its preneed business.

“This new partnership with Treasured Memories and FDLIC brings together a strategic vision that builds our preneed competencies, expands our service capabilities, and enhances the operations for our Tennessee locations,” stated Jim La Mar, Anthem Partner’s Director of Business Development.  “We look forward to leveraging their expertise as engaged strategic allies as we continue to help families navigate the continuum of care.”

Treasured Memories has been a beacon of support for funeral homes across the U.S. since its inception in 1988.  The company has grown to epitomize excellence and dedication within the funeral service profession and features two innovative offerings – Treasured Memories® Community Funding and Treasured Memories® Travel Protection.

 “We are excited about our new venture with Anthem Partners as we share the same vision of delivering exceptional service to families,” said James E. “Jimmy” Altmeyer, Jr. President of Treasured Memories. “This association will drive our mutual success in helping more families preplan.”

Funeral Directors Life (FDLIC) was founded in 1981 by a group of funeral directors who wanted to provide the best possible service to their families, including safe and secure options for their prepaid funerals. Since then, FDLIC has grown to be one of the leading preneed providers in the nation.   For more than forty years, FDLIC has been helping funeral directors grow their businesses and increase profitability in a rapidly changing marketplace.

“We’ve had a long-standing relationship with Anthem Partners in Tennessee, and we are excited to welcome a partnership with Treasured Memories,” commented Paul Lovelace, Executive Vice President of Corporate Development at Funeral Directors Life.  “We look forward to continuing our mission to provide the best, most respected service to our customers.” 

About Anthem Partners:   Anthem Partners is a privately-held operator of cemeteries and funeral homes.  Founded by industry professionals and backed by long-term, patient investors, Anthem Partners actively seeks opportunities to grow with like-minded professionals and firms who share their vision. The founding principles of Anthem Partners are respecting the unique history of the family businesses and acknowledging the lives lived in the communities they serve.  To learn more, visit www.anthempartners.com.

About Treasured Memories: Treasured Memories creates solutions for caring funeral professionals serving today’s families. They also hold memberships in funeral establishments across the country.  Whether a professional looking to use their tools or a funeral establishment looking to join them, they are here to help in any way they can.  To learn more, visit www.treasuredmemories.us.

About Funeral Directors Life:  Funeral Directors Life (FDLIC) is focused on being the best, most-respected service provider to the funeral profession with preneed funeral solutions, financial services, and technology offerings. The company helps funeral homes improve their businesses and grow their profitability through full-service solutions. For more information, visit www.funeraldirectorslife.com.

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