Affiliation Allows Weigel to Offer Media Outreach to Full-Circle Funeral Home Clients
November 28, 2023 – Full-Circle Aftercare, the gold standard in funeral aftercare programs, is excited to announce the company has recently developed a strategic relationship with Weigel Strategic Marketing. The association will allow Full-Circle Aftercare to make available earned media opportunities to funeral homes, whereby Weigel Strategic Marketing works to generate positive publicity for the firm.
“We’ve been working with Joe over the past year in a ‘beta test’ for these publicity efforts with one of our key funeral home clients,” commented Matt Drimmelen, Founder of Full-Circle Aftercare. “I’ve been impressed by the positive results Joe has been able to deliver for these firms, including TV and radio interviews, feature stories in the newspaper as well as posts on the social media pages of the local media.”
Full-Circle Aftercare is a family-owned company that helps with all the little things that need to be done after the loss of a loved one which can be emotionally taxing and difficult for families to complete. Full-Circle Aftercare takes care of the necessary tasks for families, so they can mourn with their family and friends without worrying about things being overlooked. Some areas covered are government benefits, finances, insurance, estate issues, and protection services.
“Aligning with Matt Drimmelen and his team at Full-Circle Aftercare was a ‘no brainer’,” commented Joe Weigel, principal at Weigel Strategic Marketing. “Matt’s aftercare service offering helps funeral directors build the trust of the families well after the service has concluded. This unique aftercare service provides a perfect opportunity for generating publicity at the local level for funeral homes.”
The turnkey media outreach program includes creating a local media contact list, writing and distributing a press release to the media list, and placing follow-up calls to the media. If required, Weigel Strategic Marketing can also provide preparation and training before a media interview.
As an additional component of the relationship, Weigel Strategic Marketing will provide marketing communications assistance to Full Circle Aftercare. This will include media outreach to generate publicity and other earned media opportunities for Full-Circle Aftercare within the funeral profession.
About Full-Circle Aftercare: Full-Circle Aftercare is a concierge service that helps families wrap up their final estate and financial issues after losing a loved one. Instead of handing the grieving family a checklist of things to do, Full Circle Aftercare walks them through each step and helps them complete each task that must be done. The company partners with funeral homes to enrich the services they provide to the families they serve. To learn more, visit www.full-circlecare.com.
About Weigel Strategic Marketing: Weigel Strategic Marketing is a full-service marketing firm focused on helping businesses in funeral service succeed. From funeral service suppliers to cemeteries and funeral homes, Weigel Strategic Marketing operates as a marketing resource that specializes in delivering expertise across three interrelated marketing disciplines: strategy, branding, and communications. For more information, call (317) 608-8914 or email weigelstrategicmarketing@gmail.com.
