Legacy.com, the world’s top destination for people seeking funeral-related information, announced today the launch of the Legacy Advisor Network, a new program that will match Legacy’s demographically ideal consumers who are interested in funeral planning with local funeral homes. With more than 20 million baby boomers visiting Legacy.com monthly, the company’s user base — which skews toward women 55+ — is a strong match for the funeral planning market.
Funeral homes that participate in the Legacy Advisor Network will receive real-time contact information of nearby consumers requesting funeral planning information through Legacy.com. Participating homes will also receive a full-featured, customizable profile page within Legacy’s directory, the most trafficked funeral home comparison directory in North America.
There is no cost to join the Legacy Advisor Network, and every participating home’s first lead is complimentary.
“We’ve been listening to funeral homes tell us what they need,” says Legacy’s senior vice president John Heald, himself a fourth-generation funeral director. “Being able to put new leads from household decision-makers straight into funeral directors’ hands is an incredible opportunity to help them.”
“For twenty years, Legacy.com has connected families to the funeral homes in their communities,” says Stopher Bartol, Legacy’s founder and CEO. “We’re excited to take that to the next level with a partner-focused program that helps funeral homes grow their pre-planning market share.”
A demo of the Legacy Advisor Network program will be available at Legacy.com booth 1547 at the National Funeral Directors Association conference Oct. 14-17 in Salt Lake City. For more information, contact marketing director Megan Haddad at mhaddad@legacy.com.
ABOUT LEGACY.COM INC.®:
Legacy.com is the global leader in online obituaries with over 40 million visitors each month. The company provides support and obituary-related services to more than 1,500 newspapers and 3,500 funeral homes in the United States, Canada, Australia, New Zealand, U.K., and Europe to help people express condolences and share remembrances of loved ones. Legacy.com partners benefit from unparalleled scale and expertise that enables the delivery of industry-leading products, innovative e-commerce solutions, and award-winning customer service. Legacy.com is headquartered in Evanston, Illinois. Visit Legacy.com for more information.
