Innovative Funeral Leader Begins Platform use to Serve 1,300 Families Annually With Greater Convenience, Simplicity, and Service Quality
Passare, Inc., a trusted and relevant source for End-of-Life planning and management, today announced that Milwaukee-based Krause Funeral Homes has selected the company’s End-of-Life Management Platform to help enhance family experiences, serve new families, and make planning and managing a funeral more convenient and simple for funeral directors, families, and guests.
With a history of excellence spanning over 80 years, Krause Funeral Homes and Cremation Service has grown to be one of the largest and most successful in the greater Milwaukee area by proactively adapting to shifting consumer preferences. In the mid 1980’s, the business operated in just two locations serving 400 families; today Krause operates four locations that collectively serve approximately 1,300 families each year.
“Our profession is like any other business—one that needs to understand the unmet needs of their customers and adapt to change. If you’re not keeping up with the marketplace and moving forward, then you’re falling behind,” said Mark Krause, president of Krause Funeral Homes. “It’s no secret that consumers today are more technology-savvy and increasingly prefer to use the Internet to conduct research, collaborate online, and use social networking to connect with friends and family. Passare’s solution is game-changing in that it enables families to interact with us on their terms, not ours.”
According to Krause— who formerly served as president of both the Preferred Funeral Directors International (PFDI) as well as the International Cemetery, Cremation and Funeral Association (ICCFA)— continuous innovation and service differentiation are important keys to surviving and thriving in today’s competitive age. He sees Passare’s solution as a good fit with their focus to complement traditional funeral services with celebratory family events that can offer a positive, inspirational experience. For Krause, their core competency is in providing hospitality and event management services that enable customized experiences that honor the memory of loved ones.
“It’s clear that we’re seeing a generational and cultural shift away from the cookie- cutter funerals of yesterday and towards a new era of customization that focuses on delivering value, in addition to convenience and exceptional experiences,” Krause further explained. “Quite simply, this is the future of our profession and if you’re not able to evolve, you risk being left behind.”
Enabling funeral homes to enhance their “high touch” services, Passare’s End-of-Life Management Platform helps improve the family experience through online collaboration, which enables families to preview, plan, and make decisions about the events they want. Independent funeral homes in Passare’s nationwide network can more effectively market to new families, and build stronger relationships with existing members of their community.
“Krause Funeral Homes has distinguished themselves as an exceptional organization that continues to shape the profession with a long tradition of service excellence coupled with innovation,” said Charles Picasso, CEO and founder of Passare. “Passare is honored to receive this vote of confidence from Mark Krause’s organization and welcome them as a influential leader that is helping us to transform the future of the business.”
ABOUT PASSARE:
Passare, Inc. is the industry’s first and most comprehensive End-of-Life management platform. Headquartered in San Francisco, CA, the privately held company leverages technology to transform both the way funeral homes will operate in the 21st century and the service experience for families. Passare eases the emotional, financial, and logistical burden by guiding families through one of life’s most important passages with greater simplicity and peace of mind. For more information, please visit www.passare.com.
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