Media, PA–It may look like a Christmas tree farm outside of ASD – Answering Service For Directors’ offices right now, but the nine new Blue Spruce trees that decorate the outside of the company’s building weren’t planted for the reason one might think. This year, the East Coast endured massive snow storms, an earthquake, and Hurricane Irene, causing ASD’s owners to explore new landscaping options that would better protect their staff, clients and property.
In the past, ASD’s lot was dotted with a row of 30-ft tall aging pine trees. During storms, these trees posed a threat to people, cars and to the company’s indispensable backup generator, which is powerful enough to supply all energy needs to ASD’s building in the event of a local power outage. In addition to safety concerns, ASD’s owners wanted to enhance the exterior appearance of their headquarters with new trees and plant life to create a more welcoming outdoor setting.
With careful research and planning, ASD began selecting the trees, scrubs and flowers to create a natural surrounding that was both inviting and indigenous to the area. It was essential to consider each tree’s size, roots, soil conditions, and wind resistance before planting to ensure every tree would reach full maturity. For instance, ASD selected the Blue Spruce Tree, which is native to northern areas and sturdy enough to withstand the cold weather and heavy winds of Pennsylvania winters. With very little maintenance, the Blue Spruce can live up to 200 years.
ASD chose other tree varieties like the Purple Plum and the Cleveland Pear for their similarly strong build, rapid growth, and for the colorful blossoms they produce every spring. The company also expects the added sunshine to melt ice patches faster in the winter, further protecting their employees’ well-being. It was important for ASD’s owners to not remove any trees without replacing them with new ones. By planting a diverse mix of native trees, ASD’s backdrop is sure to be a colorful mix of natural beauty in the spring.
These horticultural efforts allow ASD to continue 24 hour operations during the most challenging natural weather events. No matter the situation, funeral directors can rest assured that their calls are ASD’s top priority. While most businesses are off during the holidays, for funeral homes and for ASD it is vital to remain available at all times. Over the Christmas weekend, ASD sensitively handled 2,837 First Calls while answering 91% of all calls on the first ring. ASD welcomes funeral professionals to visit their office anytime to meet their staff personally and see firsthand all of the exciting changes that are currently underway at ASD.
ABOUT ASD
ASD is the leader in answering services and call support for funeral professionals. Family owned and operated, ASD blends state-of-the-art technology with an experienced team of knowledgable call specialists that possess a high level of understanding of the funeral process. The company’s intensive training programs ensures that the potential value of every call is recognized and communicated to directors in the most cost efficient way. ASD’s innovative technology, custom-built systems and call support expertise have made it a national leader in the death care profession. Headquartered in Media, Pennsylvania, ASD offers comprehensive answering services for funeral homes and funeral related businesses of all sizes. For more information, visit http://www.myasd.com or call 1-800-868-9950.
