Batesville Announces Strategic Investment and Partnership with Eterneva to Expand Ashes-to-Diamonds Memorial Offerings
BATESVILLE, Ind., April 14, 2026 – Batesville today announced that it has made an equity investment in Eterneva and formed a strategic partnership with the company to expand access to custom memorial diamonds. Eterneva is a pioneer in creating diamonds from the ashes or hair of loved ones or cherished pets – each one a keepsake that can be set into jewelry and passed down for generations.
Families today want experiences that celebrate life and keep their loved ones’ memory close. This collaboration brings together two trusted names in funeral service and memorialization to deliver exactly that.
“Personalization has long been at the core of how we help funeral professionals serve families, and our partnership with Eterneva builds on that strength,” said CEO Chris Trainor. “Our combined expertise and shared values of quality, service, and innovation, position us to give funeral professionals a powerful new way to support families, delivering an experience that is both deeply personal and lasting.”
Founded in 2017 by Adelle Archer and Garrett Ozar, Eterneva has gained national recognition for its approach to memorialization, including an appearance on Shark Tank, where it secured an investment from Mark Cuban. The Texas-based company is known for its high-touch customer experience, guiding families through every milestone of the diamond creation process with photos, videos, and personal updates, making the journey a process of remembrance.
“Grief can feel isolating, but the way we remember those we love has the power to bring us together,” said Archer. “The diamond journey gives families something beautiful to focus on and share – with friends, family, and even their broader community – transforming loss into a healing ritual that keeps people connected and helps them find meaning, hope, and moments of brightness along the way.”
For funeral homes, the partnership offers a meaningful way for them to remain engaged with families after the service while extending their role in the memorialization journey.
Batesville will leverage its national network of customer relationships to bring Eterneva’s memorial diamond service directly to funeral homes. The program will initially launch in select markets, with plans to expand nationwide over time.
Learn more about the partnership on Batesville.com (www.batesville.com/for-funeral professionals/eterneva/) or stop by our booth at ICCFA in Fort Worth, Texas, April 29 – May 1, Booth #263.
About Batesville Services, LLC
Batesville is a recognized leader in the deathcare industry in North America, offering a comprehensive portfolio of burial and cremation products, memorialization options and innovative technology solutions. For more than 140 years, Batesville has supported licensed funeral professionals in helping families honor the lives of those they love®. A history of manufacturing excellence, product innovation, superior customer service, and reliable delivery helped Batesville become – and remain – a trusted leader in the deathcare industry.
To learn more, contact: Greg Jaeger, Director, Brand & Communications 812.931.5084
About Eterneva
Eterneva is a U.S. based company that honors remarkable lives by making diamonds from cremated ashes or hair. They provide a personalized, high-touch experience around the diamond journey designed to bring grievers brightness and healing: Baylor University found 82% of customers said the experience positively impacted their grief. Based in Kerrville, Texas. Featured on Shark Tank, backed by Mark Cuban, and named to both Inc. and Forbes 30 Under 30.
