Legacy.com Unveils MarketIQ: The First Competitive Intelligence Tool Built for Funeral Homes
Legacy.com, the world’s leading online obituary platform, is proud to introduce MarketIQ, a groundbreaking competitive intelligence report designed exclusively for funeral professionals. Delivered monthly via a simple, easy-to-read spreadsheet, MarketIQ equips funeral homes with the real-time data they need to drive growth and make smarter marketing decisions.
Built to eliminate the need for time-consuming manual tracking, MarketIQ uses Legacy’s unmatched access to both funeral home and newspaper obituary data. This unique visibility provides funeral homes with a comprehensive view of their local market— including obituary volume, competitor activity, and market share trends. “Leveraging region-specific market intelligence empowers our businesses to make informed decisions, tailor strategies to local demand, and stay ahead of regional trends—ultimately
improving competitiveness and profitability.” — Nathanael Billow, Billow Funeral Homes & Bissler & Sons
With MarketIQ, funeral homes can:
- Track the total number of obituaries published locally each month
- Compare their performance against local competitors
- Uncover seasonal trends and shifts in market share
- Use actionable data to inform strategic decisions
“MarketIQ allows funeral homes to grow with data-driven confidence—without adding to their workload,” said John Heald, Chief Growth Officer at Legacy. “By combining obituary data from both funeral homes and newspapers, Legacy.com delivers a market view that simply can’t be matched through manual tracking.”
MarketIQ is available now as a standalone product or bundled with the Legacy Pro Business suite.
To learn more, visit www.Legacy.com/MarketIQ or email legacypro@legacy.com.
