Dead Ringers Welcomes Industry Veteran Brent Thomas and Unveils Enhanced Customer Experience Support Services for Deathcare Professionals
Cincinnati, Ohio – May 22, 2025 – Dead Ringers, pioneering customer experience expert for the deathcare profession, officially announces the appointment of Brent Thomas as Head of Business Development—alongside a slew of new service options designed to support businesses at a higher level.
With nearly a decade of research encompassing over 50,000 mystery calls to funeral homes and cemeteries, Dead Ringers has evolved beyond mystery shopping to become a premier training partner for deathcare establishments seeking measurable growth.
“Bringing Brent Thomas on board represents a pivotal moment in Dead Ringers’ journey,” says Mandie Hungarland, COO at Dead Ringers. “To date, we’ve relied on word-of-mouth to grow—which has worked surprisingly well, but it’s time the world sees what we’re really capable of. Brent’s industry expertise and proven track record in developing effective sales and training strategies align perfectly with our mission to transform CX in the deathcare profession.”
Brent brings over 28 years of experience in the deathcare profession, beginning his journey in cemetery and funeral preneed sales before quickly advancing into sales leadership roles. Joining Batesville in 2002, he has played instrumental roles, including helping to launch a pet cremation startup, serving as a cremation subject matter expert, and consulting on key accounts. More recently, Brent led the sales training and development team at Homesteaders Life Co. He’s gained award-winning recognition as a business consultant, trainer, coach, mentor, and strategic sales leader.
“I am thrilled to join Dead Ringers because of the company’s innovation and stellar reputation,” Brent shares. “The extensive training Dead Ringers provides to deathcare professionals daily is remarkable, though often underappreciated. I knew I had to be part of this impactful journey to help funeral professionals deliver the best possible customer experience.”
In conjunction with this strategic hire, Dead Ringers has formally unveiled its enhanced service offerings. The company’s cornerstone “Growth Plan” establishes a long-term partnership with funeral home and cemetery owners, delivering comprehensive leadership strategy, one-on-one staff coaching, group training sessions, and ongoing CX evaluations.
Complementing this hands-on approach is CXpertise, Dead Ringers’ new on-demand learning platform featuring video modules, downloadable resources, monthly webinars, and specialized classes. When utilized together, these programs enable professionals to achieve “Dead Ringers Certification,” a new milestone for customer experience excellence in deathcare.
The results speak for themselves: Clients implementing the Dead Ringers Growth Plan have experienced remarkable revenue increases ranging from 11% to 33%—a figure that is anticipated to increase with the launch of the CXpertise platform.
This powerful combination of industry-leading expertise and innovative training solutions positions Dead Ringers to continue its mission of elevating the customer experience and helping deathcare professionals thrive.
About Dead Ringers
Dead Ringers is the customer experience expert for the deathcare profession, specializing in providing telephone CX evaluation, training and coaching. Through proprietary data collection, comprehensive training programs, and on-demand learning platform, Dead Ringers empowers deathcare professionals to deliver exceptional customer experiences while achieving measurable business growth. For more information, visit deadringers.co.
