Serenity & Co. Memorial Services Joins Anthem Partners

Funeral Industry News Funeral Industry Press Releases September 8, 2022

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Serenity & Co. Memorial Services Joins Anthem Partners

Anthem Partners, a premier operator of funeral homes and cemeteries, has announced that Serenity & Co. Memorial Services has joined Anthem Partners.  Serenity is comprised of 19 properties including nine funeral homes and ten cemeteries in four states. Serenity opened its first location in Arkansas in 2007. Since then, the company has grown to include funeral homes and cemeteries throughout Arkansas, California, Nevada, and New Mexico. The funeral home locations include Brewer Lee & Larkin Funeral Home, Farmington, NM; Cope Memorial, Aztec, NM;  Cope Memorial Chapel, Gallup, NM;  Cope Memorial Chapel, Kirtland NM; Alternative Choice, Farmington, NM; Tse Bonito Mortuary, Tse Bonito, NM; Desert Memorial Cremation and Burial, Las Vegas and Sunrise Cremation Society, Henderson, NV. 

The cemeteries include Memorial Park Cemetery, Pine Bluff, AR; Rest Haven Memorial Park, Russellville, AR; Woodlawn Memorial Park, Fort Smith, AR; Edgewood Memorial Park, North Little Rock, AR; Rest Haven Memorial Gardens, El Dorado, AR; Memory Gardens Cemetery, Concord, CA; Memory Gardens of Farmington, Farmington, NM; Jonesboro Memorial Park, Jonesboro, AR; Greene County Memorial Gardens, North Paragould, AR, and East Memorial Garden Cemetery, Texarkana, AR.

“Based on our situation, Anthem Partners best met our needs for the future.  It was vitally important to partner with a company that was the best fit for our employees,” stated Steven McDonald, former Chief Operating Officer at Serenity who has assumed a vice president’s role at Anthem.  “I look forward to assisting with the smooth integration of the Serenity properties into the Anthem family.”

“Serenity is a fine organization, with a strong family orientation,” stated Will Andrews, President of Anthem Partners – US.  “Our two organizations are dedicated to providing exceptional care and service to our families through compassion, honesty, integrity, and commitment.  We are truly fortunate that Serenity has decided to align with us.”

About Anthem Partners:   Anthem Partners is a privately-held operator of cemeteries and funeral homes.  Founded by a group of industry professionals and backed by long-term, patient investors, Anthem Partners is actively seeking opportunities to grow with like-minded professionals and firms who share their vision. The founding principles of Anthem Partners are respecting the unique history of the family businesses and acknowledging the lives lived in the communities they serve.  To learn more, visit