Details Matter: Are We Paying Attention?

DISCOVER Funeral Industry News Funeral Industry Press Releases Wilbert Funeral Services August 3, 2022
WilbertEDU Logo

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.

Details Matter: Are We Paying Attention?

Melissa Posey Loose Will Present WilbertEDU® Webinar

Overland Park, KS – Melissa Posey Loose, Training and Development Manager for the National Funeral Directors Association (NFDA) will present her webinar entitled Details Matter: Are We Paying Attention? on the WilbertEDU platform August 18 at 1:00 p.m. CDT. According to recent NFDA Consumer Awareness and Preferences surveys, the most important quality looked for when choosing a funeral director is “attention to detail.” Posey will challenge webinar attendees to ask themselves which details matter in the funeral industry, and if deathcare professionals truly provide these details at the right times – and not solely at the time-of-service delivery. She will marry trusted research and valuable resource tools to illustrate what today’s families are seeking and define when and how deathcare professionals can exceed today’s expectations to merit continued trust and confidence in the future.

Objectives for the webinar will include defining the perception-experience gap existing between deathcare professionals and the families being served, identifying opportunities to improve marketing and service protocols, providing resources for partnering families, community members, and deathcare professionals to serve planning and grief support needs, and assisting attendees in developing a new strategy for “value branding.” The WilbertEDU series is provided and hosted by Wilbert Funeral Services, Inc. and is certified with the Academy of Professional Funeral Service Practice (APFSP) for one (1) hour of continuing education*.

Register today at

*CEU Credits not currently approved in Alabama, Georgia, and New York

About the Presenter: Melissa Posey Loose serves as the Training and Development Manager for NFDA. A fourth-generation funeral director, she has found particular purpose in connecting with grieving families, assessing their unique needs, and providing them with award-winning care extending beyond the final goodbyes. Melissa also continues to partner with hospice and community organizations to provide notable deathcare collaborations including grief support resources, annual memorial events, educator in-service programs, and a camp for children who have experienced the death of a primary caregiver.

About WilbertEDU: Wilbert Funeral Services, Inc. supports funeral professionals seeking CEU hours with a complimentary online program called WilbertEDU. Launched in November 2020, WilbertEDU has featured numerous presenters, all accomplished funeral professionals, and entrepreneurs, providing insight on a wide variety of deathcare topics. A  full slate of sessions has already been presented by WilbertEDU in 2022. Participants have expressed their appreciation for the many industry-related topics including professional and staff development, embalming, children and death, cremation, cemetery development, legal and ethical issues, and many others, all from the comfort and convenience of their own homes and offices.