Ancient Excuses & Profitable Nonprofits | 4M #46

ENJOY Funeral Industry News Morticians' Monday Morning Mashup July 31, 2022
4m 46

Ancient Excuses & Profitable Nonprofits | 4M #46

Welcome to the forty-sixth edition of Morticians’ Monday Morning Mashup, 4M #46, where we’ll serve up bite-sized, easily-digestible nuggets of the deathcare news you need to crush conversations in the week ahead. Bon appetit!

Vaccine clots: Fact or fiction?

An Alabama embalmer is trying to shed light on unusual blood clots he believes are being caused by COVID-19 vaccines. Richard Hirschmann, who has worked as an independent contractor for more than 20 years, told the 1819 News that he’s been “gathering evidence” and has over 100 photos of long, stringy, rubbery clots — including some that include microscopic flecks of metal that one biochemist hypothesizes are similar to those found in some of the vaccines. He asserts that in most cases, neither these clots nor COVID are being recorded as an official cause of death.

To solve the mystery of the clots’ construct and cause, Hirschmann is working with a radiologist who has tried to submit samples to various labs for testing, with mixed results; two turned him down flat. Now Hirschmann is sharing his suspicions with the press in the hopes that someone will simply perform a proper, thorough scientific investigation, and if necessary, take appropriate action. 

Still others are stating there’s not enough evidence to support a claim against vaccines and/or the reports are part of a hoax that’s not based in fact.

ProPublica puts Pinelawn in the spotlight

If you’ve never featured on the virtual front page of ProPublica, you should probably be relieved. This independent, nonprofit news outlet describes its content as “investigative journalism with moral force,” adding that they “dig deep into important issues, shining a light on abuses of power and betrayals of public trust.” Therefore, entities that end up in ProPublica’s crosshairs probably aren’t thrilled about it, and chances are the outlet’s exposés leave their subjects with some ‘splainin to do.

Last week a deathcare provider, Pinelawn Cemetery in New York, was in the ProPublica spotlight. You’ll definitely want to read the entire expansive expository article for the whole story. In a nutshell, though, it describes how the family which has owned Pinelawn since 1902 has enjoyed increasingly impressive dividends through the years — and especially during the pandemic — from its nonprofit cemetery. 

Tweet of the Week

“I had to embalm my brother,” is a better work excuse than car problems or a sick pet, I suppose…

More sadness and sick acts in cemeteries

Why … Just why? Cemeteries should be sacred places (yes, I know, you’ve heard this in many 4Ms), yet they continue to be backdrops for bad acts, like these that occurred just in the past week:

The secret’s out

It’s more than likely there is no course on search engine optimization (SEO) in mortuary school. But that’s ok, because the cool kids at MemoryShare know all about it — and they know how to improve yours … while at the same time making streaming services super simple for your staff. Get ready for a little mortuary math here (also probably not a class):

SEO + superior streaming services + super simplicity + safety and security = 

The MemoryShare not-so-secret sauce for success

MemoryShare’s exclusive app makes streaming super easy; you can record your full service with the touch of a button. By sharing these streams with your community, you showcase your excellent service and create name recognition with the viewers. Aaaannnd that’s not all, folks. Because MemoryShare videos are embedded on your own website (and not on the site of a separate streaming provider) your site gets more views, which results in street cred with the search engines. 

Two things funeral homes need in 2022 are visibility and increased call volume. MemoryShare provides both of these things as well as a team of REAL people you can talk to if you ever run into trouble. So what are you waiting for? Learn more about  MemoryShare today!