OGR podcast returns to ask ‘What’s Your Edge?’

DISCOVER Funeral Industry News Funeral Industry Press Releases Order of the Golden Rule October 10, 2021

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.

OGR podcast returns to ask ‘What’s Your Edge?’

INDIANAPOLIS – The Order of the Golden Rule (OGR)’s Digital Dialogue Series podcast is back, with a focus on how independent funeral homes can find and develop the edge they have over their competition.

This second season is hosted by Geri Oliverie of Oliverie Funeral Home in Manchester & Jackson, New Jersey. Geri was recognized as American Funeral Director magazine’s Funeral Director of the Year for 2020 and received OGR’s Golden Light Award, the association’s highest honor, in 2021.

“It was important to us that a funeral director be the host this season, so they could better connect with our guests and offer their own insight on these important subjects,” said OGR Executive Director Wendy King. “Geri was a clear choice with her 35 years of experience and industry recognition as a leader in the profession.”

Independent funeral homes are always working to show how they are different than conglomerate competitors. Whether it’s being especially involved in your community or having a specialized knowledge base, like issues specific to veteran funerals, it can make a big difference to an independent operation to take some time and determine what your “edge” is, and how you can leverage that to set yourself apart from the competition.

“Our mission at OGR is to make independent funeral homes exceptional,” King said. “We know independent funeral homes are always pressed for time as they focus on the families they serve. This series is one more tool that OGR members – or any independent funeral home – can leverage to take their business to the next level, on a schedule that works for them.”

Discussions include everything from community connections and new marketing strategies, to serving veterans and even organ donation services. All six episodes of season 2 are available to stream on Apple Podcasts, Spotify, Amazon Music / Audible and in OGR’s Learning Library.

A special thanks to The Dodge Company – the world’s largest manufacturer and distributor of preparation room supplies, and an OGR Endorsed Supplier – for sponsoring this season of the podcast. Dodge supports OGR every year through a financial contribution toward the association’s educational programming as Dodge believes education is key to the future of our profession.

About the Order of the Golden Rule

Founded in 1928, OGR is an association of independently owned and operated funeral homes throughout North America and overseas that share common goals of exemplary service, uncompromising care and compassion to families in their time of need. For more information, visit OGR.org.

About The Dodge Company

A family-owned and -operated business since 1893, The Dodge Company is the world’s largest manufacturer and distributor of preparation room supplies. We carry a complete line of stationery, urns and urn vaults, and are a source for memorial products through our partners Glass Remembrance, Capture Bead Keepsakes and Dodge Portraits.

Consolidated Funeral Services (CFS), Dodge’s technology partner, provides revenue-generating websites, development services and hosting, all while paying dividends to our 5,000 website customers.

Dodge is proud to have been partnered with Insight Books and Doug Manning for more than 25 years, supplying grief recovery materials and the Continuing Care series.

As an Endorsed Supplier, Dodge supports OGR through a financial contribution toward the association’s educational programming. Dodge believes that education is key to the future of our profession.

Learn more about Dodge at DodgeCo.com.