Batesville Partners with Leading Experts to Educate Funeral Professionals on Navigating Key Challenges

Batesville Funeral Industry News Funeral Industry Press Releases August 3, 2021

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Batesville Partners with Leading Experts to Educate Funeral Professionals on Navigating Key Challenges

BATESVILLE, Ind. – Batesville’s newly-released lineup of Education Series webinars for funeral professionals includes presentations by leading experts, including Barbara Kemmis, Executive Director of the Cremation Association of North America (CANA) and Dr. Alan Wolfelt, Director of the Center for Loss and Life Transition. One its most popular programs, the Education Series provides a convenient, cost-free way for busy funeral professionals to enhance their skills and knowledge without leaving the office.

“As funeral directors settle back into more normal routines, they find themselves facing a combination of old challenges as well as some new issues,” said Jenn Parvin, vice president of marketing and technology at Batesville. “We are excited to have some of the leading voices in our industry partner with us to share their expertise and provide guidance to help navigate the road ahead.”

Education Series events for the remainder of 2021 are listed below. Each webinar includes a 30-minute presentation followed by an interactive question-and-answer session.

Cremation: Trends & the State of the Profession

Presented by Barbara Kemmis, Executive Director, CANA and Kris Reynolds, Product Manager, Batesville

Tuesday, August 24, 1 p.m. (ET)

Funeral professionals are increasingly mindful of how the growing cremation trend will affect their business. Join Barbara Kemmis, Executive Director of the Cremation Association of North America (CANA), for a high-level overview of recent CANA research that may influence how you think about cremation. We’ll take a closer look at 2020 cremation statistics as well as focus group findings that shed light on the experience of families who choose cremation. Batesville Product Manager Kris Reynolds will join in to share some of the new products Batesville has developed to give funeral directors more choices to meet this growing demand.

To register: Cremation: Trends & State of the Profession

Hiring Tactics that Win in Today’s Competitive Market

Presented by Shelley Carss, Talent Acquisition Leader, Hillenbrand

Tuesday, September 14, 1 p.m. (ET)

A reality in our post-COVID world is the competitive environment for hiring qualified employees and retaining loyal service staff. Attend this session, presented by Shelley Carss, Talent Acquisition Leader from Hillenbrand, and discover the high-level trends impacting the North American labor market. We’ll also review strategies for utilizing online methods to attract today’s candidates and convey the value you have to offer as an employer.

 To register: Hiring Tactics that Win

Conveying the Value of Permanent Memorialization: An Educational Model

Presented by Dr. Alan Wolfelt, Director, Center for Loss & Life Transition

Tuesday, November 2, 1 p.m. (ET)

With more and more people questioning the value of permanent memorialization, Dr. Wolfelt has created a new educational model that can help you convey the benefits to families. Led by one of the leading experts in death care, this content-rich webinar will show how adopting this new model can help to foster the long-term well-being of the families you serve, your community and provide benefits to society.

To register: Conveying the Value of Permanent Memorialization

For a complete listing and descriptions of all education events, or to register for a webinar, visit


Batesville (, a wholly-owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is a recognized leader in the death care industry in North America, offering a comprehensive portfolio of burial and cremation products, memorialization options and innovative technology solutions. For more than 125 years, Batesville has supported licensed funeral professionals in helping families honor the lives of those they love.® A history of manufacturing excellence, product innovation, superior customer service and reliable delivery helped Batesville become – and remain – a market leader.