eFuneral Expands Core Offering to Facilitate Agent-Driven Online Sales

Des Moines, Iowa — Luke Frieberg, President of eFuneral, announced the expansion of the company’s core value offering to include an agent-driven online sales tool. eFuneral Agent leverages the power of the eFuneral online sales engine, while bringing agents into the process to facilitate remote preneed sales.

“From the beginning, eFuneral’s goal has been to help funeral providers connect to their customers in new ways,” explained Frieberg. “We started with the unserved, self-service customer, but consumers need multiple avenues to connect with their funeral provider. eFuneral Agent allows preneed counselors who are separated from their customer by distance or time to use our same technology to facilitate the prearrangement and receive 100% of the commission.”

Using eFuneral Agent, preneed counselors can help families through the entire arrangement experience, without the need to meet face to face. The tool provides a simple, seamless transaction for both the agent and consumer, making it easier than ever before for agents to prearrange consumers.

“When we saw the impact social distancing and government shutdowns were having on preneed counselors’ ability to help families and earn a living, we accelerated development to bring it to market as quickly as possible,” Frieberg continued. “We are also offering the solution at no cost for the remainder of the year to help preneed counselors continue serving the families in their community.”

“eFuneral Agent incorporates the very best of our core eFuneral Partner offering, but is designed for the preneed counselor’s experience,” explains Mitch Smith, Director of Partner Development at eFuneral. “The new platform gives agents the ability to complete every step in the prearrangement process in one system – without having to jump from one service provider or system to another.”

eFuneral Agent will be offered to all providers cost-free for the duration of 2020 – regardless of whether they are currently using eFuneral. Learn more at efuneralagent.com.

eFuneral Solutions, LLC, is a breakout digital solutions company that helps funeral homes maximize market share through optimized online sales. The Des Moines, IA, based technology outfit is a subsidiary of Homesteaders Life Company. Learn more at efuneral.com.

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.