Selected Announces New Tagline & New Website

Funeral Industry News Funeral Industry Press Releases Selected Independent Funeral Homes May 21, 2019

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Selected Announces New Tagline & New Website

DEERFIELD, Ill. — May 20, 2019 — Today, Selected Independent Funeral Homes is proud to unveil a new association tagline, Connecting Leaders. Transforming Care.™ in conjunction with the launch of a new member website.

New Tagline: Connecting Leaders. Transforming Care.™

In 1917, a handful of independent funeral service leaders weren’t content with the status quo and Selected Independent Funeral Homes was born. More than a century later, when everything feels new in a world of distinguished tradition, Selected empowers members to achieve their goals by creating business tools, developing education and connecting members to better each other. “These are challenging and changing times and our new tagline truly represents what Selected was at its inception, but is even more relevant today,” said Rob Paterkiewicz, Selected’s Executive Director and CEO. “We need to fight for the future of independent funeral service. Together we can transform the future of the profession and the care we provide to families. We are Selected and together, we are

New Website Offers Contemporary Look and Improved Functionality

Selected’s new website ( launched in conjunction with the tagline and is the culmination of a member task force that evaluated the functionality of the site. Based on the recommendations of this team, the new website was designed with a contemporary look and improved functionality to provide members with easier access to resources and to provide opportunities for members to connect. “Though some may say the future of our profession looks uncertain, I view these times as an opportunity for us to redefine our profession and to develop creative, compassionate ways to meet the various needs of the families we serve,” said Kimberly Farris-Luke, President and CEO of Farris Funeral Service and the first female Board President. “This new tagline really encompasses the spirit and the trajectory of our association while the new website offers an enhanced platform to help members connect and access the resources to help them provide transformative care. Connecting Leaders. Transforming Care., that says it all.” To experience Selected’s new website and to learn more about the association’s programs, meetings and member benefits, visit .

About Selected Independent Funeral Homes: Connecting Leaders. Transforming Care. Selected Independent Funeral Homes ( ) delivers innovative and pertinent resources, solutions and ongoing support necessary for enduring excellence to its international network of independently owned death-care providers who aspire to be the very best in their profession. Members of Selected operate according to specific standards and best practices to provide the public with reliable, high-quality funeral services and funeral-related information. Having celebrated its 100th anniversary year in 2017, Selected remains committed to its legacy of dedication and support to the death-care profession.